Brand Tone

approachable, trendy, and confident

Brand Values

• •Comfort and Style
• •Quality and Affordability
• •Customer-Centricity
• •Modernity

Best Practices

• •Maintain a Conversational and Friendly Tone: Use "you" and "your" to speak directly to the customer. Keep sentences clear and easy to understand.
• •Highlight Both Style and Comfort: Always connect the aesthetic appeal of the products with their comfort and practicality for everyday wear.
• •Incorporate Trendy and Relevant Hashtags: Use a mix of branded hashtags (e.g., #JOYLO, #JOYLOStyle) and popular fashion hashtags to increase visibility.
• •Encourage User Interaction: Actively ask for customer opinions, run polls, and encourage them to share their own content wearing JOYLO products.
• •Be Consistent Across All Platforms: Ensure the tone, language, and core messaging are uniform across the website, social media channels, and any marketing emails. This builds a strong and recognizable brand identity.

Social Perception

The general perception of JOYLO appears to be positive among its target audience. The active engagement on its social media platforms, including likes and comments, suggests a receptive customer base. The brand is perceived as a reliable source for stylish and everyday womenswear in Pakistan. The focus on specific collections like "Summer Collections" and "Winter Collections" also shows an understanding of its customers' seasonal needs.

Copy Examples

• •Effortless style, unmatched comfort. Our new 'Aura' co-ord set is designed for the woman on the go. Look put-together without even trying. #JOYLOStyle #CoordSet
• •Summer is calling, and so is your new wardrobe. Get up to 50% off on our vibrant summer collection. Don't just follow trends, set them. #JOYLO #SummerSale
• •The perfect tank top does exist. Made with the softest fabric for all-day comfort, it's a must-have in every closet. Shop our 'Everyday Comfort' collection now. #BasicsRedefined #JOYLO
• •We love seeing how you style your JOYLO! @[username] looks absolutely stunning in our 'Twin Fit' collection. Tag us in your photos for a chance to be featured. #JOYLOCommunity #SpottedInJOYLO
• •Free shipping on all orders above PKR 3,000. Elevate your style with JOYLO's latest collection of elegant and comfortable womenswear.