Tono de Marca

Nurturing, inspiring, and authentic; friendly and approachable, like a supportive friend or caring parent; simple, positive, and encouraging, avoiding jargon.

Valores de Marca

• •Empowerment
• •Positivity and Joy
• •Authenticity
• •Connection
• •Inclusivity

Mejores Prácticas

• •Lead with the 'Why': Always connect the copy back to the brand's core mission of spreading joy and empowering individuals. Start with the emotional benefit before highlighting product features.
• •Use Nurturing Language: Employ words that are warm, encouraging, and gentle. Phrases like 'nurture their heart,' 'inspire their mind,' and 'embrace positivity' align with the established tone.
• •Tell Authentic Stories: Continue to share the founder's journey and customer testimonials. Storytelling is a powerful tool for this brand and reinforces its authenticity and relatability.
• •Keep it Simple and Accessible: The copy should be easy for anyone to understand, from a parent looking for resources to a child reading an affirmation. Avoid overly complex or clinical language.
• •Foster a Sense of Community: Use inclusive language ('we,' 'our community') and encourage user interaction. Ask questions, invite them to share their experiences, and make them feel like part of the Joyful Hearts Co. family.

Percepción Social

Joyful Hearts Co. is perceived as a heartfelt and purposeful brand offering valuable tools for families, seen as catalysts for positive conversations and emotional growth. It is viewed as authentic due to the founder's story and progressive and inclusive due to collaborations. The brand is seen as a source of inspiration and support for children's mental and emotional well-being.

Ejemplos de Copy

• •Turn quiet moments into powerful conversations. Our new Little Lions affirmation deck is here to help your child find their roar. Each card is a seed of confidence, ready to be planted in their joyful heart.
• •You pour so much into their hearts, but who is refilling yours? Take a moment for yourself today. Breathe. Affirm. Remember that you are doing an amazing job. #JoyfulHeartsParent
• •Spread a little extra joy! For a limited time, get 20% off all our mindfulness tools. It's the perfect time to stock up on positivity for your family.
• •From our family to yours, we wanted to share a story of how one of our affirmation cards helped a little one overcome their first-day-of-school jitters. Stories like these are the heart of why we do what we do.
• •Your thoughts are a garden. What will you grow? Our new 'Nourish Your Soul' journal is a space to cultivate gratitude, dream big, and celebrate the wonderful person you are. Perfect for quiet reflection and joyful discovery.