Brand Tone

Inspirational, empowering, positive, and joyful

Brand Values

• •Joy
• •Creativity
• •Inspiration
• •Empowerment
• •Mindfulness
• •Personal Growth

Best Practices

• •Use positive and uplifting language to inspire and empower the audience.
• •Incorporate keywords related to journaling, creativity, organization, and inspiration.
• •Maintain a consistent visual style across all platforms, reflecting the brand's aesthetic.
• •Focus on the emotional connection with the audience by emphasizing joy and dreaming.
• •Highlight the brand's mission to help customers unlock their imagination and create a life they love.

Social Perception

A positive and aspirational brand that inspires creativity, mindfulness, and joyful living through journaling and stationery.

Copy Examples

• •Unlock your imagination and find your voice with our beautiful journals.
• •Create a life you love, one page at a time.
• •Inspiring you to live a more intentional, creative, and joyful life.
• •Embrace the power of putting pen to paper and unlock your dreams.
• •Discover the joy of journaling and let your creativity flow.