Brand Tone

Joyful and Positive, Thoughtful and Caring, Encouraging and Supportive, Easy and Convenient, Community-Oriented and Ethical, Appreciative and Grateful

Brand Values

• •Joy
• •Thoughtfulness
• •Connection
• •Support Local
• •Giving Back
• •Quality
• •Ease and Simplicity
• •Encouragement

Best Practices

• •Embrace "Joy" Unapologetically: Use words like "joy," "happy," "delight," "brighten," and "smile" frequently and genuinely. Let the positivity shine through in every message.
• •Focus on the "Why" of Gifting: Go beyond the products. Talk about the emotion behind the gift – the encouragement, appreciation, love, or thoughtfulness it represents.
• •Highlight the "Local & "Give Back" Angles: Consistently mention the support for Canadian businesses and charitable contributions. This reinforces the brand's ethical and community-focused values.
• •Keep it Warm and Approachable: Use a friendly, conversational, and empathetic tone. Write as if you're talking to a friend who wants to do something nice for someone else.
• •Emphasize Ease and Thoughtfulness Together: Reassure customers that they can send a deeply thoughtful and personalized gift without stress or hassle. Use phrases that combine these two aspects, like "thoughtful gifting, simplified."

Social Perception

Highly Positive, Appreciation for Local Focus, Seen as a Stress-Reliever, Delightful Unboxing Experience, Trustworthy

Copy Examples

• •Headline: Spread a Little Sunshine. Send a Joybox Today. Body: Brighten someone's day with a thoughtfully curated gift box packed with local goodness. Because a little joy goes a long way.
• •Headline: Gifting, Made Easy & Oh-So-Thoughtful. Body: Life's busy, but showing you care shouldn't be. Choose a ready-to-ship Joybox or build your own, and let us handle the smiles.
• •Headline: More Than a Gift. It's a Hug in a Box. Body: Send a little piece of your heart. Our Joyboxes are filled with handpicked treasures that say, "I'm thinking of you," in the most beautiful way.
• •Headline: Give Back with Every Gift. Feel Good Gifting Starts Here. Body: Every Joybox supports local Canadian artisans and gives back to our community. Send joy, spread kindness, make a difference.
• •Headline: Celebrate Them. Effortlessly. Body: From birthdays to just because, find the perfect, personalized Joybox to make their moment unforgettable. Because every occasion deserves a little extra joy.