Brand Tone

Empathetic, supportive, and educational. It is professional yet deeply personal, stemming from the founder's background as a nurse. The language is encouraging, aiming to empower customers by shifting the narrative from restriction to enjoyment, and avoids clinical jargon in favor of clear, hopeful, and understanding communication.

Brand Values

• •Empowerment
• •Challenging Stigmas
• •Health and Joy
• •Trust and Expertise
• •Support

Best Practices

• •Always lead with empathy, using phrases like "We know it can be challenging" and "You're not alone" to build a supportive connection.
• •Maintain the "Nurse Zaki" voice, ensuring every piece of copy sounds like it comes from a knowledgeable, caring, and encouraging healthcare professional.
• •Focus on positive outcomes, framing copy around solutions and positive feelings, using words like "joy," "freedom," "delicious," and "confidence."
• •Educate, don't just sell, by sharing helpful information and explaining concepts simply, continuing the founder's educational mission.
• •Be clear and direct, avoiding overly technical or medical jargon to ensure the message of hope and empowerment is easily understood.

Social Perception

The social perception of 'すこやかjoy' is entirely shaped by its own narrative, given the lack of third-party reviews or media mentions. It is perceived as a niche, purpose-driven company with a strong, benevolent mission, and an ally for the specific community of people with kidney disease, rather than a general wellness brand. The story of 'Nurse Zaki' and his mission is central to this perception.

Copy Examples

• •Food shouldn't be about limits; it should be about joy. Our Jinsapo Oil was created to bring flavor back to your table without worry. Each drop is a step towards a more flavorful, vibrant, and joyful meal. Made with care, so you can enjoy with confidence.
• •More Joy. Less Worry. Discover a new way to live well with foods crafted by a nurse who understands.
• •It all started with a simple belief: a health diagnosis shouldn't be a life sentence of bland food and limitations. As a nurse, I saw the frustration and the lost smiles. すこやかjoy is our answer—a promise to bring happiness and health together on your plate.
• •Your daily wellness journey deserves to be a happy one. We're here to challenge the idea that healthy living has to be restrictive. What's one food you've been missing? Let's find a way to enjoy it again. #SukoyakaJoy #HealthAndHappiness #KidneySupport
• •A message of hope, health, and flavor from Nurse Zaki.