Brand Tone

Sophisticated, Elegant, Passionate, Knowledgeable, Exclusive, Luxurious, Approachable

Brand Values

• •Rarity & Exclusivity
• •Artisanship & Heritage
• •Discovery & Olfactory Experience
• •Quality & Authenticity
• •Passion for Perfumery
• •Accessible Luxury

Best Practices

• •Emphasize the brand's Parisian heritage and history, dating back to 1923 and its revival in 2010.
• •Showcase the art of perfumery, delving into the stories behind fragrances and the origin of raw materials.
• •Highlight the exclusivity and rarity of the perfumes, focusing on unique and hard-to-find scents.
• •Maintain a sophisticated and elegant tone in all communications, appealing to a discerning clientele.
• •Ensure the in-store experience is approachable and welcoming, encouraging customers to explore without pressure.

Social Perception

A haven for perfume connoisseurs, known for high-quality products, knowledgeable staff, and a luxurious yet welcoming atmosphere, associated with Parisian chic & elegance.

Copy Examples

• •"Discover a world of rare and exceptional fragrances at Jovoy, where Parisian heritage meets the art of perfumery."
• •"Each Jovoy perfume tells a unique story, crafted with the finest ingredients and a passion for olfactory excellence."
• •"Experience the luxury of choice with our curated collection of niche perfumes, each a masterpiece of scent."
• •"Our knowledgeable staff is dedicated to helping you find the perfect fragrance to express your individuality."
• •"Jovoy: Where the dream of exceptional perfumery becomes a reality."