Brand Tone

Sentimental & Heartfelt, Personal & Warm, Celebratory & Joyful, Premium & Sophisticated, Slightly Playful & Relatable

Brand Values

• •Tradition & Legacy
• •Thoughtfulness & Meaningful Gifting
• •Quality & Craftsmanship
• •Celebration of Life's Milestones
• •Connection & Shared Experiences

Best Practices

• •Embrace Emotion: Always lead with the sentimental value. Use words that evoke warmth, love, anticipation, and celebration. Focus on the "why" behind the gift – the future shared moment.
• •Tell a Story: Frame the product as part of a larger narrative – the child's life journey and the family's future celebration. Use storytelling to connect with the audience on a deeper level.
• •Maintain a Personal Touch: Use "you" and "your" to speak directly to the gift-giver or the parents. Keep the language accessible and friendly, even when discussing the premium aspects of the wine.
• •Balance Sentiment with Sophistication: While the tone is warm, remember the product is also a quality wine. Use appropriate (but not overly technical) wine-related language when describing the bottles, highlighting their aging potential and quality.
• •Be Consistent Across Platforms: Ensure the heartfelt, celebratory, and personal tone is reflected everywhere – website copy, social media posts, email newsletters, and even customer service interactions. Use a consistent vocabulary related to celebration, legacy, and milestones.

Social Perception

Unique & Original, Thoughtful & Sentimental, High Quality, Aspirational, Trustworthy

Copy Examples

• •Headline: Seal a Moment. Uncork a Memory. Body: Imagine, 18 years from now, sharing a glass of exquisite wine from the year they were born. Jouw Geboortewijn isn't just a gift; it's a promise of a future celebration, a story waiting to be told. The perfect, heartfelt present for a precious new arrival. Call to Action: Discover Their Birth Year Vintage.
• •Headline: More Than a Gift, It's a Future Toast. Body: Welcome the newest member of the family with a tradition that grows alongside them. Select a beautiful bottle of birth wine, chosen to mature perfectly for their 18th birthday or another landmark occasion. A truly timeless and personal gesture. Call to Action: Find the Perfect Birth Wine.
• •Social Media Post (with an image of a beautifully packaged birth wine): Text: Cheers to tiny toes and future tales! 🥂 Our Geboortewijn is the ultimate way to mark this incredible milestone. Carefully selected to age gracefully, ready for that unforgettable 18th birthday toast. What year are you celebrating? #JouwGeboortewijn #BirthGift #LegacyInABottle #NewParentGift #WineForLater
• •Product Description Snippet (for a specific wine): Text: This [Wine Name] from [Region], born in [Year], is more than just an exceptional vintage. It's a slumbering celebration, patiently waiting to honour a future milestone. With notes of [flavour notes] that will evolve beautifully over the next two decades, it’s the perfect sentimental gift for a new arrival.
• •"Drink When You..." Label Copy Idea (Humorous & Relatable): Label Text: Drink When... You've Survived the First Week. (You've earned it, hero!) Accompanying Website Copy: New parenthood is a rollercoaster! Our "Drink When You..." labels add a touch of fun to those all-too-real moments. A great little extra to accompany the timeless gift of a Geboortewijn, or a perfect pick-me-up for new parents.