Brand Tone

Elegant & Refined, Authentic & Trustworthy, Passionate & Artisanal, Professional & Service-Oriented

Brand Values

• •Quality & Freshness
• •Locality & Seasonality
• •Tradition & Expertise
• •Customer Satisfaction
• •Natural Beauty

Best Practices

• •Lead with "Local" and "Artisanal": Always weave the concepts of local production ("fleurs de Genève," "cultivé ici") and craftsmanship ("savoir-faire," "artisanal," "fait main") into your copy. This is your strongest unique selling proposition.
• •Use Elegant and Evocative Language: Employ descriptive, refined, and slightly romantic language. Words like "timeless," "elegance," "passion," "artistry," and "natural beauty" reinforce the high-end positioning of the brand. Avoid slang, overly casual phrasing, or aggressive sales-speak.
• •Emphasize Tradition and Trust: Reference your heritage and family-run nature when appropriate, especially for high-stakes services like weddings. This builds a foundation of trust and reliability that modern, online-only brands cannot match.
• •Keep it Customer-Centric and Service-Oriented: Frame your copy around the customer's needs and emotions. Instead of saying "We sell bouquets," say "We help you express your feelings through the art of flowers." Ensure calls to action are clear, professional, and helpful (e.g., "Schedule Your Consultation," "Explore the Collection").
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy perfectly matches your visual identity. Your elegant, lush photos of classic arrangements should be paired with equally elegant, polished text. This consistency across visuals and words creates a powerful and cohesive brand experience.

Social Perception

A High-Quality, Reliable Florist, Genuinely Local, Competent and Knowledgeable, Traditional and Established

Copy Examples

• •From our fields to your home. This week, we celebrate the beauty of spring with our 100% Geneva-grown bouquets. Each stem is a testament to local nature, cultivated with passion and arranged with artistry. Experience the authentic freshness of Jousson Fleurs. #JoussonFleurs #FleuristeGenève #LocalFlowers #ArtisanFleuriste #SpringInGeneva
• •Crafting Timeless Memories, One Flower at a Time. From intimate ceremonies to grand celebrations, our family's passion for flowers has been turning wedding dreams into reality for over 40 years. Let's create your perfect day together. Book a Consultation
• •The Art of Flowers, Delivered Weekly. Elevate your space with the constant beauty of fresh, seasonal flowers. Our subscription service brings the best of our Geneva nursery directly to your door, with unique, handcrafted arrangements every week. Effortless elegance is just a click away. Discover Our Subscriptions
• •Impress Your Clients with the Authentic Beauty of Geneva. Discover our corporate floral services. From welcoming reception desks to memorable event decor, Jousson Fleurs delivers local elegance and unparalleled quality...
• •The "Élégance" Bouquet - Premium Red Roses. More than just a bouquet, "Élégance" is a statement. Featuring a dozen of the finest, long-stemmed red roses, sourced with care and arranged by our master florists. Each rose is selected for its perfect bloom and rich velvet texture, embodying a timeless message of love and admiration. The ideal gift for expressing your deepest sentiments with sophistication and grace.