Brand Tone

Inspiring & Creative, Supportive & Community-Oriented, Aesthetically Pleasing & Quality-Conscious, Youthful & Modern, Approachable & Friendly

Brand Values

• •Creativity & Self-Expression
• •Quality & Craftsmanship
• •Inspiration & Joy
• •Community & Connection
• •Mindfulness & Organization

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to (e.g., students, artists, planners, professionals). Use language that resonates with them – whether it's more whimsical, slightly formal, or very casual and trendy. For Journals EG, this means balancing inspirational language with clear product benefits.
• •Develop a Brand Voice Guide: Create a simple document outlining key characteristics of your brand voice (e.g., "Inspiring, Youthful, Supportive, Clear") and provide examples of "do's and don'ts." This ensures everyone writing for the brand is aligned.
• •Use "We" and "You" Effectively: Use "we" to embody the brand and "you" to speak directly to the customer, making the interaction feel personal and supportive. For example, "We believe everyone has a story to tell, and we're here to provide you with the perfect canvas."
• •Highlight Benefits, Not Just Features: Instead of just saying "120 GSM paper," explain the benefit: "Enjoy our thick 120 GSM paper that prevents ink bleed-through, so you can create with confidence." This connects product attributes to the user's creative experience.
• •Be Consistent Across All Channels: While the specific format might change (e.g., a short TikTok caption vs. a more detailed website description), the underlying tone and core values should remain consistent. Whether it's a playful Instagram story or a helpful customer service email, it should always sound like it's coming from Journals EG. Regularly review content across platforms to ensure this consistency.

Social Perception

Positive & Appreciative, Engaged Community, Seen as a Go-To for Specific Stationery, Responsive (generally), Aspirational

Copy Examples

• •Unlock your next big idea. ✨ Our [Product Name] journal, with its [Feature - e.g., smooth dotted pages], is waiting to be filled with your dreams, plans, and masterpieces. What will you create today? #JournalsEG #CreativeJourney #StationeryLove
• •Join the Journals EG family! 🌿 Share your latest spreads, sketches, or a quiet moment with your favorite notebook. We're inspired by YOU. Tag us @journals.eg to be featured! #JournalCommunity #EgyptCreates #MadeWithJournalsEG
• •New [Product Type] drop! 🚀 Get ready to upgrade your desk game. Which one is calling your name? 😉 #StationeryHaul #Journaling #Sketchbook #NewCollection #JournalsEG
• •Craft Your Story. Organize Your Life. Find Your Perfect Journal Today. Explore our collection of beautifully designed tools for thought and creativity.
• •Hello Creatives! 👋 Feeling a spark of inspiration? Or maybe searching for one? Our latest blog post is all about [Topic - e.g., 'Finding Joy in Daily Doodling']. Plus, discover new arrivals perfect for capturing those fleeting thoughts. [Link to Blog/New Arrivals]