Brand Tone

charming, appreciative, and quality-focused, warm, personal, engaging, community-oriented

Brand Values

• •Craftsmanship and Quality
• •Customer Happiness and Delight
• •Creativity and Personal Expression
• •Authenticity and Community

Best Practices

• •Always highlight the "handmade" nature and the high-quality, durable materials of the products in descriptions. Use evocative words that speak to the care and skill involved in their creation.
• •Go beyond product features and describe the feeling the products evoke joy, inspiration, organization, and the delight of a special treat. Customer testimonials are excellent for this.
• •Whether in an email, a social media reply, or on the website, use a warm and personal tone. Phrases like "Thank you for making your customers feel special!" reflect this well.
• •Regularly feature user-generated content and customer reviews. This not only provides social proof but also reinforces the brand's community-centric value.
• •From the visual presentation on the website to the final unboxing, every touchpoint should reflect the brand's commitment to delighting the customer. Mentioning the beautiful packaging and "freebies" in marketing can enhance this perception.

Social Perception

overwhelmingly positive, exceptional quality and craftsmanship, products are "very well made" and "gorgeous", significant positive feedback on the unboxing experience (beautiful packaging and thoughtful inclusions), products are practical and aesthetically pleasing, brand is reliable and dedicated to customer satisfaction

Copy Examples

• •Unlock your creativity with our new Butterfly Clasp Accordion Pouch! ✨ Lovingly handcrafted with the finest materials, it RIs designed to keep your precious journaling supplies safe and beautifully organized. Every detail is a little touch of magic. Tap to bring this treasure home! #JournalUp #HandmadeHappiness #CreativeJournaling
• •More Than Just Storage. It's a Home for Your Ideas. Discover our collection of exquisitely crafted pouches, designed to inspire your next creative journey. Find your perfect companion. [Shop Now]
• •Subject: A Little Box of Joy, Just for You. 🎁 At Journal, we believe creativity should feel like a celebration. That's why each order is packed with love, a few surprises, and the promise of quality that lasts. Experience the delight for yourself. Your next favorite piece awaits.
• •Tired of creative clutter? Our charming, handcrafted organizers are here to bring peace and beauty to your space. With durable construction and delightful designs, they RRe made for the passionate journaler. See what fellow creators are raving about! ⭐⭐⭐⭐⭐
• •Join us as we unveil the meticulous craftsmanship behind our Vintage Flower Pattern Pouch. From the durable paper leather to the charming bee clasp, every element is chosen with care to spark your happiness. What will you create with yours? Let us know in the comments! 👇