Brand Tone

intellectual, subversive, sensual, and artistic

Brand Values

• •Celebration of Female Creativity and Eroticism
• •Intellectualism and Artistry
• •Subversion and Transgression
• •Sensory Experience and Embodiment
• •Community and Connection

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Detail the brand's persona, vocabulary (words to use/avoid), grammatical style, and the specific literary and theoretical references that are core to Jouissance. This should be the foundational document for all copy.
• •Immerse Writers in the Source Material: Ensure anyone writing copy is familiar with the key authors (Nin, Réage, Millet, Cixous, Lacan) and the literary/philosophical concepts central to the brand. The copy should feel authentically born from this world.
• •Prioritize Evocative and Sensory Language: Use rich, descriptive language that appeals to multiple senses, mirroring the complexity of the perfumes and the erotic nature of the literary inspirations. Focus on 'showing' rather than 'telling' the experience of the scents and the emotions they evoke.
• •Maintain an Intellectual yet Accessible Edge: While the brand is rooted in academic and artistic concepts, the copy should still be alluring and understandable to the target audience. Avoid overly dense jargon without context, but don't shy away from intellectual depth. The aim is to intrigue and invite curiosity.
• •Consistency Across All Touchpoints: Apply the brand voice rigorously across the website, social media, product descriptions, email marketing, press releases, and even customer service interactions. Every piece of communication should feel like it comes from the same distinct, subversive, and sensual entity.

Social Perception

niche and intellectual, provocative and daring, high quality and artistic, empowering and feminist, intriguing and unique

Copy Examples

• •Headline: Jouissance. Where literature whispers on your skin. Body: Uncork the unsaid. Our scents are an ode to the female authors who dared to map the landscapes of desire. More than perfume, it's a page turned, a secret shared.
• •Instagram Post: Image: Aesthetically composed flat lay with a Jouissance perfume bottle, an open vintage book, perhaps a pair of silk gloves or a spilled inkwell. Caption: 'She wrote her body, and the ink was her own pleasure.' Inspired by Cixous, crafted for the woman who reads between the lines and lives beyond them. Discover Les Cahiers Secrets – a scent as complex and compelling as Nin's own diaries. #JouissanceParfums #EroticLiterature #ScentAsStory #FemaleAuthors
• •Product Description (for La Bague D'O): La Bague D'O: A subversive whisper of rose, jasmine, and violet, bound by an unsettling shadow of castoreum and metallic intrigue. This is not just a fragrance; it is the scent of sacred submission, of boundaries blurred, of pleasure that teeters on the edge of pain. Dare to wear your desires.
• •Email Subject Line: Uncover the Illicit: Your Invitation to Jouissance. Email Body Snippet: Dear [Name], Some stories are not meant for every ear. Some scents are not meant for every soul. Jouissance Parfums invites you to explore the olfactory narratives inspired by the most audacious female voices in literature. Find the fragrance that speaks your unspoken.
• •Brand Manifesto Snippet: We believe perfume is a polemic. A declaration. An intimate rebellion. Jouissance is born from the ink of forbidden pages, the audacity of female fantasy. We don't just create scents; we curate experiences that discompose and arouse, that challenge and celebrate the radical complexity of desire.