Brand Tone

aspirational, traditional, and customer-centric

Brand Values

• •Tradition & Heritage
• •Quality
• •Customer Focus
• •Variety & Accessibility
• •Trust

Best Practices

• •Embrace Storytelling: Weave narratives of tradition, craftsmanship, and the significance of the attire for special occasions. This connects emotionally with the audience.
• •Use Evocative Language: Employ words like "exquisite," "grandeur," "heritage," "timeless," "elegant," and "cherished" to reinforce the aspirational and traditional aspects of the brand.
• •Maintain a Warm and Inclusive Voice: Address the customer directly and make them feel understood and valued (e.g., "your perfect ensemble," "catering to your fashion tastes").
• •Highlight Quality and Trust: Consistently mention the commitment to quality materials, craftsmanship, and the brand's long-standing reputation.
• •Integrate Social Proof (where appropriate): Referencing being a "household name" or a "trusted brand for generations" can subtly reinforce credibility without being overtly boastful.

Social Perception

Jotey Sharee is perceived as a household name in Bangladesh, known for its quality and wide range of traditional clothing. Customers seem to trust the brand for special occasions like weddings and festivals. Their active social media presence and engagement with influencers likely contribute to a positive and modern perception, despite their traditional product focus. They are seen as a significant player in the fashion retail landscape in Bangladesh.

Copy Examples

• •Headline: Drape Yourself in Tradition, Define Your Elegance. Jotey Sharee – Where Heritage Meets Style. Body: For over 30 years, Jotey has been adorning beautiful women with the finest sarees and traditional wear. Discover our exquisite collections, crafted with passion and a commitment to quality, for every cherished occasion.
• •Headline: Your Perfect Eid Ensemble Awaits. Experience the Grandeur of Jotey. Body: Celebrate the joy of Eid with Jotey's stunning new arrivals. From intricate Jamdanis to luxurious lehengas, find the outfit that speaks to your heart. Shop online or visit our stores for a personalized experience.
• •Headline: More Than Just a Saree, It's a Legacy. Jotey – Weaving Dreams Since 1990. Body: At Jotey, we believe clothes are a woman's best friend. That's why we pour our hearts into every design, offering you timeless pieces that tell a story of tradition, quality, and unparalleled beauty.
• •Headline: From Everyday Grace to Bridal Splendor – Jotey Has You Covered. Body: Find everything you need to complete your look at Jotey. An extensive range of sarees, salwar kameez, jewelry, and accessories, all curated with an eye for elegance and your unique style.
• •Headline: Feel Beautiful, Inside & Out. Discover the Jotey Difference. Body: We're more than a store; we're your trusted partner in fashion. Experience our warm service, explore our diverse collections, and let us help you find the perfect attire that makes you shine.