Brand Tone

Transactional and Urgent

Brand Values

• •Affordability
• •Trust through Guarantees
• •Convenience

Best Practices

• •Build Trust with Transparency: Address the dropshipping model openly. Use copy that explains how it allows JOTAGE to offer competitive prices. Being upfront can turn a potential negative into a point of trust.
• •Develop a Unique Brand Narrative: Move beyond just selling products. What is the lifestyle JOTAGE represents? Is it smart, urban fashion for young professionals? Effortless style for the modern woman? Create a story and use it consistently in product descriptions, ads, and future social media.
• •Focus on "Quality" with Specifics: The word "quality" is meaningless without proof. Instead of saying "high-quality shoes," write copy like: "Crafted for comfort and designed to last, our shoes feature a durable sole and a breathable inner lining for all-day wear."
• •Create a Consistent Visual and Textual Identity: Ensure the language and tone used in ads match the website and any future social media posts. This consistency builds recognition and professionalism, helping to counteract the perception of being a transient, unreliable store.
• •Engage, Don't Just Announce: When creating social media, shift from purely promotional posts to content that offers value. This could include style tips, user-generated content features, or behind-the-scenes looks at product selection. This builds a community, which is the strongest foundation for trust.

Social Perception

Skeptical and Undefined

Copy Examples

• •Your new favorite accessory is here. The Antonella Leather Bag, now 44% OFF. Style, quality, and an unbeatable price. Shop now with free shipping!
• •Why shop at JOTAGE? 1. Secure Payment. 2. Free Shipping Across Brazil. 3. Full Refund if you're not satisfied. Discover our collections today.
• •Step up your style without breaking the bank. The Rupert Social Shoes are now on sale. Perfect for any occasion. Guaranteed satisfaction and secure checkout.
• •Deals you don't want to miss! 🏃‍♂️ Men's & Women's Fashion with prices you'll love. Tap 'Shop Now' before they're gone. FREE SHIPPING ON ALL ORDERS!
• •Still thinking about it? Your items are waiting. Complete your purchase now and enjoy free, fast shipping directly to you. Don't miss out!