Brand Tone

The brand's tone is passionate, humorous, nostalgic, and direct, characterized by an approachable and authentic artist-to-fan connection, avoiding corporate jargon.

Brand Values

• •Nostalgia & Pop Culture
• •Authenticity & Transparency
• •Creativity & Originality
• •Community & Connection

Best Practices

• •Write Like You Speak: Use a conversational, direct, and personal tone. Read copy aloud to ensure it sounds like a real person, not a marketing department. Use humor and be candid about the creative process.
• •Lead with Passion and Story: Every piece of art has a story. Share the inspiration, the process, or a memory associated with the subject. This reinforces the brand's core value of authentic, nostalgia-driven creation.
• •Embrace the "Artist" Persona: Don't shy away from the slightly edgy, passionate, and dedicated artist identity. Phrases like "fuel the creativity" and the "starving artist" joke work well because they are authentic to the brand's narrative.
• •Engage Directly and Personally: When responding to comments or reviews, maintain the same personal tone. Address people by name and share in their excitement, as seen in existing review responses. This makes the community feel seen and valued.
• •Keep it Bold and Unapologetic: The artwork is described as "bold" and something that "refuses to be ignored." The copy should reflect this confidence. Use strong, active verbs and make definitive statements about the art and its cultural significance.

Social Perception

The public perception of Jossiepops is overwhelmingly positive, with customers frequently expressing happiness and awe. The brand is praised for the quality, originality, and fast delivery of its art, while the artist is seen as highly talented, approachable, and passionate, fostering a personal connection with customers.

Copy Examples

• •Throwback incoming. Remember the synth beats, the neon lights, the sheer audacity of the 80s? I poured all of that into this new limited edition piece. It started with a spray can and a memory, and ended here. Only 50 of these exist, because some things should stay special. Link in bio to claim your slice of nostalgia. #80sArt #Nostalgia #StreetArt #LimitedEdition #Jossiepops
• •This isn't just a t-shirt. It's a statement. A nod to the legends that defined a generation. We use high-quality, soft-touch fabric because art shouldn't just hang on your walls—it should be lived in. The print is bold, just like the icon it features. Wear it loud and proud. #WearableArt #PopCulture #MusicLegends
• •Just for you: A fresh piece of the past.
• •Johnny, aka Jossiepops. I paint the icons you grew up with. Fuelled by 80s graffiti, cult films, and the occasional coffee donation from legends like you. Bold prints & originals from my Belfast studio. #IrishArtist #PopArt
• •Your walls look bored. Let's fix that. Jossiepops creates bold, nostalgia-fuelled art that refuses to be ignored. From music icons to movie heroes, find a limited edition print that tells your story. Fast shipping and art that actually starts a conversation. Shop the collection now.