Brand Tone

professional, technical, and artist-centric; direct, informative, and focused on product specifications and benefits; serious, respectful, and dedicated to the professional tattooist community

Brand Values

• •Quality and Precision
• •Innovation
• •Artist Support
• •Safety
• •Global Reach

Best Practices

• •Always Lead with "For Artists, By Artists": Frame all communication, from product descriptions to social media posts, through the lens of how it benefits the professional tattoo artist. Use the tagline "Just For Artists" frequently.
• •Focus on Technical Specifications: In your copy, highlight the materials, engineering, and performance metrics of your products. This reinforces the brand's commitment to quality and professionalism.
• •Maintain a Clean and Professional Aesthetic: Your visual content on social media and the website should be high-quality, showcasing the products clearly and in a professional context. Avoid overly casual or slang-filled language.
• •Show, Don't Just Tell: Instead of just saying a machine is good, post videos of it in use by skilled artists. Share macro shots of the needle quality and testimonials from professionals who use your gear.
• •Be a Resource, Not Just a Retailer: Use your blog and social media to share valuable information for tattoo artists, such as tips on machine maintenance, needle selection guides, or artist spotlights. This builds community and reinforces your position as an industry expert.

Social Perception

a supplier of affordable, functional tattoo equipment; generally seen as a "workhorse" brand with good performance, but with some concerns regarding full sterilization of certain components.

Copy Examples

• •Cut the cord, not the quality. The new JOSI Wand V2 delivers 8 hours of consistent power for flawless lines and shading. Built for the artist who demands freedom. #JustForArtists #JosiTattoo #WirelessTattooMachine
• •Precision in every puncture. Our JOSI Safety Cartridges are crafted from Japanese medical-grade steel with a patented design for superior ink flow and zero backflow. Your art deserves nothing less. #TattooSupplies #JosiNeedles #TattooPrecision
• •Upgrade your toolkit. For a limited time, get 20% off all JOSI power supplies. Uninterrupted sessions and stable voltage, guaranteed. Power your passion. #TattooGear #JosiPower #TattooArtist
• •Are you pushing the boundaries of tattoo art? We want to support your vision. JOSI is looking for sponsored artists to join our pro team. Show us your work. #JosiSponsor #TattooFamily #ArtistSupport
• •From concept to skin, every detail matters. At JOSI, we create equipment that honors your craft. Reliable. Precise. Professional. #JustForArtists #JosiTattooSupply