Brand Tone

inspirational, serene, and nostalgic

Brand Values

• •Passion for Travel and Adventure
• •Nostalgia and Escapism
• •Quality and Artistry
• •Simplicity and Elegance
• •Excellent Customer Service

Best Practices

• •Lead with Emotion and Nostalgia: Always start with language that taps into feelings of travel, memory, and serenity. Use words like "remember," "imagine," and "escape."
• •Use Evocative, Sensory Language: Describe the destinations, not just the pictures. Mention the "sun-drenched coasts," "mesmerizing beauty," and "laid-back lifestyle" to paint a vivid picture for the customer.
• •Weave in the "Why": Continuously connect the art back to the brand's core values. Remind customers that the prints are meant to "invoke wanderlust" and inspire them to see the world.
• •Maintain an Elegant and Refined Tone: Avoid overly casual slang or hype. The language should match the sophisticated and high-quality nature of the artwork. Keep it clean, passionate, and inspiring.
• •Incorporate the Artist's Story: Personal anecdotes from Josh's travels or his inspiration make the brand more authentic and relatable. Sharing the story behind a specific photo can create a deeper connection with the audience.

Social Perception

The public and customer perception is overwhelmingly positive: high-quality product, evocative art, positive customer experience, and good value for money.

Copy Examples

• •Remember the scent of lemon groves and the warmth of the Mediterranean sun? Our new Amalfi Coast collection is here to take you back. Each print is a window to 'La Dolce Vita,' captured to bring the soul of Italy straight to your walls. Explore the collection and let the nostalgia wash over you.
• •Art that arrives ready to hang, and ready to inspire. Our gallery-quality framed prints are meticulously crafted to preserve the beauty of your chosen destination. Elevate your space with a timeless view.
• •It all started with a family road trip and a camera. From the American Midwest to the cliffs of Capri, Josh Wilson's passion is capturing the moments that make you want to wander. This isn't just photography; it's a call to adventure. Find a piece of the world to bring into your home.
• •'It looks even better than I expected. Love it so much!' - Hanna. We love hearing how our prints bring back your favorite travel memories. Where will our art take you?
• •Escape the everyday. For a limited time, find your perfect view and enjoy 20% off all prints. It's time to bring the serenity of seaside living home. Your next adventure awaits.