Brand Tone

Enthusiastic, Community-Focused, Approachable, Value-Oriented & Straightforward

Brand Values

• •Customer Satisfaction
• •Community Building
• •Passion for Collectibles
• •Value & Accessibility
• •Trust & Legitimacy

Best Practices

• •Stay Enthusiastic and Genuine: Let your passion for cards and collectibles shine through. Use exclamation points appropriately and share excitement about new releases or finds.
• •Use Inclusive, Community-Oriented Language: Address your audience directly (e.g., "fellow collectors," "your next epic pull"). Encourage interaction by asking questions and using calls to action like "Tag a friend."
• •Keep it Approachable and Clear: Avoid overly technical jargon unless it's common within the TCG community. Explain promotions and policies in simple, easy-to-understand terms.
• •Highlight Value Clearly: Always make discounts, special offers, and benefits like free shipping prominent and easy to grasp.
• •Be Consistent Across Platforms: While the format may change (e.g., video for TikTok, more text for Facebook), ensure the core tone and brand voice remain recognizable whether it's a social media post, email, or website copy.

Social Perception

Positive, Good Value, Reliable Customer Service, Engaging, Knowledgeable (Implied)

Copy Examples

• •Homepage Banner: "Your Next Epic Pull Awaits! 🔥 Dive into fresh arrivals, score hot deals, and join the Josh's Cards crew. Free shipping over $75!"
• •Social Media Post (New Product): "🤯 THEY'RE HERE! The latest [Product Name] just dropped at Josh's Cards! Get yours before they vanish. Tag a friend who NEEDS this! #NewCollection #[TCGName] #JoshsCards"
• •Email Subject Line (Sale): "🎉 Big Deals Incoming! Save Up To 30% At Josh's Cards This Week! 🎉"
• •Product Description Snippet: "Unleash the power of [Card Name]! Perfect for crushing your opponents or completing that master set. Add this gem to your collection today and feel the thrill!"
• •Giveaway Announcement (TikTok/Instagram): "🚨 GIVEAWAY ALERT! 🚨 We're giving away a [Prize Name] to one lucky follower! To enter: 1️⃣ Follow @joshscardsnmore 2️⃣ Like this post 3️⃣ Tag 3 fellow collectors! Winner announced [Date]! Good luck, everyone! #Giveaway #PokemonCards #TCGCommunity #JoshsCards"