Brand Tone

Informal, Relatable, Humorous, Direct, Sales-Oriented, Enthusiastic, Solution-Focused, Helpful

Brand Values

• •Practicality & Problem-Solving
• •Novelty and Trendiness
• •Convenience
• •Accessibility
• •Customer Satisfaction
• •Trust

Best Practices

• •Develop a "Voice Guide": Document the key characteristics of the Josele Vende tone (informal, humorous, direct, enthusiastic, helpful) with examples of "do's and don'ts." Share this with anyone creating content.
• •Know Your Audience Persona: Continue to refine the understanding of the target audience (likely Spanish-speaking, appreciates practicality, novelty, and humor). Tailor the language and references to resonate with them.
• •Consistency Across Platforms, Nuance Within Them: While the core tone remains, adapt the specific expression to fit the platform. For example, TikTok and Facebook can lean more into humor and trends, while product descriptions on the website might balance informality with clear, benefit-driven information.
• •Use Storytelling and Relatability: Incorporate everyday scenarios and relatable problems that the products solve. Use "you" and "we" to create a conversational feel. Phrases like "Ayudamos a cumplir tu proposito" (We help you fulfill your purpose) can be woven into broader messaging.
• •Engage and Listen: Monitor comments and interactions on social media. The way the brand responds to queries and feedback should also reflect the established friendly and helpful tone. This also provides insights into how the audience perceives the brand and what language they use.

Social Perception

A source for interesting gadgets, household problem-solvers, and trending items. The informal and meme-heavy approach on platforms like TikTok and Facebook likely resonates with a younger, social media-active demographic that appreciates humor and directness. The brand is perceived as a direct seller, with clear calls to purchase in its content. The promise of "pay on delivery" could enhance trust for customers wary of online payment upfront.

Copy Examples

• •Facebook Post (Humorous/Product Focus): Adulting is hard. Finding cool stuff to make it easier? NOT anymore! 😉 Check out our latest [Product Name] – it practically does the chores for you (well, almost!). Link in bio before your neighbor Josele buys them all! #JoseleVende #LifeHacks #GadgetGoals
• •Instagram Caption (Direct/Benefit-Oriented): Tired of [common problem]? ✨ Our [Product Name] is here to save the day! Swipe to see how it works its magic. Get yours now with FREE shipping + pay on delivery! ➡️ Shop at joselevende.com #CoolProducts #ProblemSolved #JoseleVendeOnline
• •TikTok Video Script Idea (Enthusiastic/Demo): (Fast-paced video showing product in action) Wait for it...🤯 This [Product Name] from Josele Vende is a GAME CHANGER for your [relevant area, e.g., kitchen, home]! Seriously, where has this been all my life?! Link in bio to grab yours – you won't regret it! #TikTokMadeMeBuyIt #JoseleHacks #MustHave
• •Website Product Description Snippet (Relatable/Helpful): Let's be honest, [mention a relatable struggle]. That's why we found the [Product Name]. It’s designed to make your day-to-day a little smoother and help you get back to doing what you love. At Josele Vende, we're all about finding those little wins! Add to cart and feel the difference.
• •Email Subject Line (Intriguing/Value Proposition): 🤫 Josele's Secret Stash of Genius Products Just Dropped (Free Shipping!)