Brand Tone

Elegant & Sophisticated, Empathetic & Supportive, Practical & Functional, Aspirational & Confident, Authentic & Story-Driven

Brand Values

• •Quality & Craftsmanship
• •Functionality & Practicality
• •Timeless Style & Elegance
• •Empowerment of Women
• •Sustainability & Responsibility
• •Versatility

Best Practices

• •Embrace Elegant Simplicity: Use clear, concise language that is sophisticated but not overly complex or alienating. Avoid jargon where possible.
• •Speak from a Place of Understanding: Acknowledge the lifestyle, challenges, and aspirations of the target audience (primarily stylish, busy women and mothers). Use empathetic and supportive language.
• •Highlight Quality and Craftsmanship Subtly: Weave in details about materials, design origins (Paris), and manufacturing (Spain) to reinforce the luxury aspect without being boastful. Focus on the benefits these bring – durability, timelessness.
• •Focus on Empowerment and Versatility: Frame the bags not just as accessories, but as tools that help women navigate their multifaceted lives with confidence and ease. Show how the bag adapts to different roles and occasions.
• •Maintain Visual and Verbal Harmony: Ensure that the tone of the copy always aligns with the brand's elegant and curated visual identity across all platforms. The words should feel like they belong with the images.

Social Perception

Luxury & Premium, Stylish & Fashionable, The 'It' Bag for Modern Mothers, Trustworthy & High Quality, Aspirational yet Relatable

Copy Examples

• •Grace in every moment. Our Josefina bag: thoughtfully designed in Paris and handcrafted in Spain to accompany you through the beautiful dance of motherhood, keeping your essentials organized and your style impeccable. Because you deserve both. #JosefinaBags #ModernMotherhood #EleganceAndFunction
• •Introducing the [New Bag Name] – where Parisian chic meets everyday practicality. Crafted from the finest Spanish leather, this versatile companion offers intuitive organization for your busiest days. From morning meetings to afternoon park visits, carry everything you need with effortless sophistication. More than just a bag, it’s an extension of you.
• •For You, Mama: A Little Elegance for Your Everyday Adventures ✨
• •Navigating motherhood with style? It's possible. Discover Josefina bags – the award-winning leather bags loved by discerning mothers worldwide. Designed for life, made to last. Find your perfect companion today.
• •At Josefina, we believe in conscious creation. Our bags are more than just beautiful; they are a testament to enduring quality and responsible craftsmanship. From ethically sourced leathers to our family-run ateliers in Spain, every stitch tells a story of dedication to empowering women and respecting our planet.