Brand Tone

Empowering, educational, professional, and community-oriented, geared towards knowledgeable music producers, with a direct focus on user benefits, delivered with the voice of a skilled peer.

Brand Values

• •Quality and Professionalism
• •Education and Empowerment
• •Creativity and Inspiration
• •Generosity and Community

Best Practices

• •Lead with the Benefit: Always start with what the producer will gain. Instead of "We made a new pack," use "Instantly create modern dance tracks." Focus on outcomes like "finish more music," "get inspired," and "achieve a professional sound."
• •Use Language of the Community: Continue using terms like "DAW," "presets," "MIDI," "mixing," and referencing specific genres (Melodic Techno, Deep House) and influential artists. This builds credibility and shows you understand the customer's world.
• •Balance "Professional" with "Inspirational": The copy should convey that the tools are high-grade and pro-quality, while also emphasizing that they are meant to spark creativity and make music production fun and inspiring.
• •Show, Don't Just Tell: Use audio and video demos extensively in social media and on product pages. A 15-second video showing how a preset can transform a simple melody is more powerful than paragraphs of text.
• •Maintain the "Expert Peer" Voice: Write as Jorm, the creator. Use "I" and "we" to maintain the personal, authentic connection. The brand's strength is its connection to a real producer, so the copy should always feel like it's coming from a trusted peer, not a sales team. For example: "I made this pack to solve a problem I was having..." connects with the user's own struggles.

Social Perception

Reliable and high-quality source for modern electronic music production sounds; products are valuable investments delivering immediate, usable results. Jorm, the founder, is perceived as a talented, helpful, and professional producer, giving the brand significant credibility as the creation of a passionate, skilled individual sharing expertise, rather than a faceless corporation.

Copy Examples

• •Headline: The Secret to Euphoric Melodies is Here. ✨ Body: Introducing COSMIC, our new preset pack for Serum. We handcrafted 100 presets to give you instant access to the atmospheric pads, driving basses, and soaring leads of Melodic Techno. Stop searching for the right sound and start creating. Link in bio to level up your productions. Hashtags: #MelodicTechno #SerumPresets #MusicProducer #SoundDesign #Anyma #Techno #JormMusic
• •On-screen text: Your drums sound weak? Try this. Video: (Quickly shows layering a kick with a subtle texture from a new sample pack, with a clear before/after audio comparison). Caption: It's the small details that make a big difference. Our new House Fundamentals pack is full of textures and layers to make your drums hit harder. Get the pack at jormmusic.com! 🥁 #ProducerTips #FLStudio #Ableton #HouseMusic #MusicProduction #SamplePack
• •Subject: Steal the 3 techniques behind every pro-level track. Body: Hey [Name], ever wonder how top producers get their tracks to sound so clean and powerful? It's not magic, it's technique. In our latest blog post, we break down three essential mixing secrets you can apply to your music *today*. Plus, we've included a free FX rack for Ableton users to get you started. Read the post and grab your freebie.
• •Headline: The Ultimate Production Library. Body: Get every sample pack, preset bank, and MIDI file we've ever created with the JORM MUSIC Ultimate Bundle. Instantly stock your studio with thousands of professional-quality sounds and save over 70%. It's the last sound library you'll ever need. Button: Get Inspired Now.
• •Headline: Still thinking about it? Body: Your next banger is waiting to be made. The sounds you checked out in the "Selected Style" preset pack are the same ones producers are using to get signed. Don't let creative block win. Finish that track. Button: Get the Sounds.