Brand Tone

Friendly and Approachable, Knowledgeable and Passionate, Community-Oriented, Trustworthy and Established, Enthusiastic and Adventurous, Helpful and Customer-Centric

Brand Values

• •Family
• •Customer Satisfaction
• •Honesty and Integrity
• •Community Involvement
• •Passion for Powersports & Outdoors
• •Quality and Selection
• •Service

Best Practices

• •Emphasize Family & Community: Regularly mention the "family-owned" aspect and their connection to the Richfield community. Use inclusive language that makes customers feel like part of the "Jorgensen family."
• •Speak Like an Enthusiast: Use language that reflects a genuine passion for powersports. Share excitement about new models, trails, and customer adventures. Avoid overly corporate or dry language.
• •Prioritize Helpfulness & Expertise: Frame copy around solving customer problems or helping them achieve their adventure goals. Highlight the knowledge of the staff and their willingness to offer advice.
• •Maintain a Friendly & Approachable Voice: Use contractions (e.g., "we're," "let's") and a conversational style. Imagine you're talking to a friend who's interested in powersports.
• •Showcase History & Trustworthiness: Subtly weave in their long history and commitment to honest dealing to build confidence and reinforce their reliability.

Social Perception

Positive, Trusted Local Business, Go-To for Powersports Needs, Some Online Fulfillment Issues, Engaged with the Riding Community

Copy Examples

• •Headline: Your Adventure Starts Here. Your Family at Jorgensen Powersports is Ready to Gear You Up! Body: For over 60 years, our family has been helping Utah discover the thrill of the outdoors. From the latest ATVs and UTVs to the perfect bike for your weekend escape, we’ve got the ride you’re looking for and the friendly advice to go with it. Stop by and say hi – let’s talk trails!
• •Headline: More Than Just a Dealership, We're Your Riding Partners. Body: At Jorgensen Powersports, we don't just sell machines; we share a passion. Our knowledgeable team rides what we sell and is always stoked to help you find the perfect setup, the right parts, or just chat about your last epic adventure. Come experience the Jorgensen difference.
• •Headline: Richfield's Roads & Trails Are Calling. We've Got Your Answer. Body: Looking for that new Polaris beast or a dependable Yamaha? As your local powersports experts since '58, we offer an unmatched selection and the kind of service that only decades of experience can bring. Plus, we service what we sell right here!
• •Headline: Don't Just Dream About It, Ride It! Spring Savings Are On Now! Body: The mountains are waking up, and so are incredible deals at Jorgensen Powersports! Get expert advice from folks who live and breathe powersports and find the machine that’ll make this your best season yet. Check out our inventory online or visit us in Richfield!
• •Headline: Join the Jorgensen Family Tradition of Adventure! Body: Since 1958, we've been Utah's trusted source for everything powersports, from dirt bikes to snowmobiles, and all the gear in between. We're proud to be a 3rd generation family business that treats you like one of our own. Let's find your next adventure together!