Brand Tone

Luxurious & Pampering, Natural & Health-Conscious, Benefit-Oriented & Assuring, Accessible Luxury, Culturally Rooted

Brand Values

• •Natural Purity
• •Customer Satisfaction
• •Beauty & Well-being

Best Practices

• •Focus on Tangible Benefits: Clearly articulate what the customer will gain (e.g., smoother skin, hydration, youthful appearance) rather than just listing ingredients.
• •Maintain a Tone of Trust and Efficacy: Write with confidence about the products' quality and their positive effects, referencing the unique Dead Sea ingredients.
• •Incorporate Heritage (Subtly for US Market): While the primary engagement is in Arabic, for the US market, subtly referencing the "Made in Jordan" or the unique origin of Dead Sea ingredients can add to the brand's unique selling proposition and authenticity.
• •Highlight natural ingredients and benefits in a luxurious way
• •Emphasize special offers and discounts

Social Perception

Customers who use the products seem to perceive the brand positively, highlighting product efficacy and pleasant feel.

Copy Examples

• •Pamper your skin with the best of nature and science.
• •At Retal Jo, we blend the legendary power of Dead Sea minerals with the finest natural ingredients to bring you a skincare experience that is both luxurious and transformative.
• •Naturally beautiful skin starts here.
• •My skin feels as smooth as a baby's!
• •hydrated for a full 24 hours!