Brand Tone

authentic, personal, passionate, and sophisticated craftsmanship

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Inspiration from Life
• •Authenticity & Trust

Best Practices

• •Lead with Heritage: Always weave the multi-generational story into the copy, whether it's a product description or a social media post. It is your strongest differentiator.
• •Use You-Centric, Empowering Language: Frame the copy around the customer's individuality and self-expression. Use phrases like 'your story,' 'express your style,' and 'as unique as you are.'
• •Emphasize the Handmade Aspect: Consistently use words like 'handcrafted,' 'artisan,' 'studio-made,' and 'one-of-a-kind' to reinforce the value of the craftsmanship and justify the premium quality.
• •Maintain a Warm and Personal Tone: Write as if you are speaking directly to a friend. Use 'I' and 'we' to maintain the personal connection established by the founder, especially in blogs, emails, and social captions.
• •Balance Artistry with Accessibility: While describing the jewelry, talk about the artistic inspirations (nature, art, culture), but always bring it back to how it fits into the customer's 'normal daily life.' This makes the art feel wearable and personal.

Social Perception

Perceived as a high-quality, trustworthy artisan brand. Customers appreciate the unique, non-mass-produced nature, beautiful designs, and craftsmanship. The family heritage and personal story resonate well, reinforcing positive perception as a source for unique, meaningful pieces.

Copy Examples

• •From the heart of the Andes to our studio, to you. Introducing the Peruvian Opal Ring, a stone as unique as your own story. Each piece is handcrafted with generations of passion, ready to become a part of your legacy. Discover the magic for yourself. #JordyJewelry #HandcraftedHeritage #UniqueAsYou
• •A Gift with a Story: Find Their Forever Piece
• •Your Vision, Our Craft. Don't just wear jewelry—tell your story with it. At Jordy Jewelry, we collaborate with you to bring your dream design to life. From selecting the perfect gemstone to the final polish, let's create a future heirloom together. Start your custom journey today.
• •Beyond Jewelry. A Family Legacy. Discover handcrafted pieces from a fifth-generation jeweler, where every creation is infused with passion, tradition, and a story.
• •So much more than just a ring. ✨ It's generations of love and craft. #jewelrymaking #artisan #customjewelry #behindthescenes