Brand Tone

Warm, Friendly, Professional, Trusted, Caring, Compassionate, Creative, Artistic, Community-Focused/Local

Brand Values

• •Quality
• •Customer Satisfaction
• •Artistry and Creativity
• •Reliability
• •Personal Touch & Service

Best Practices

• •Emphasize Freshness and Quality: Consistently use words like "fresh," "vibrant," "high-quality," "premium," and "handcrafted" to reinforce the quality of the flowers and arrangements.
• •Highlight Emotional Connection: Use language that evokes feelings – "bring smiles," "express condolences," "celebrate love," "share joy," "honor their memory." This connects the flowers to the emotions they represent.
• •Maintain a Caring and Empathetic Voice: Especially for sensitive occasions like sympathy, ensure the tone is gentle, respectful, and understanding. Phrases like "thoughtful flowers," "convey comfort and respect," and "caring designers" are good examples.
• •Showcase Artistry and Customization: Talk about "creative talent," "unique designs," "custom arrangements," and the ability to craft both "traditional and contemporary bouquets" to appeal to diverse tastes and highlight the skill involved.
• •Reinforce Local Trust and Reliability: Mention being a "locally-owned flower shop," "Scarborough's premier florist," and emphasize "trusted same-day delivery" to build confidence and a sense of community connection.

Social Perception

High-quality, reliable, and caring local florist. Positive, focusing on beautiful arrangements and good service.

Copy Examples

• •From our hearts to their hands. Jordan's Floral & Gifts: Scarborough's trusted choice for blooms that speak volumes. Crafted with care, delivered with joy.
• •Make their birthday unforgettable. Surprise them with a burst of happiness, handcrafted by Jordan's Floral & Gifts. Fresh, vibrant, and designed to delight.
• •In moments of tenderness, let flowers convey what words cannot. Jordan's Floral & Gifts offers compassionate design and respectful delivery for your sympathy needs.
• •Your dream day, beautifully adorned. Jordan's Floral & Gifts brings creative vision and meticulous care to every wedding and special event. Let's create something magical together.
• •Need beauty in a hurry? Scarborough's own Jordan's Floral & Gifts offers stunning, handcrafted arrangements with reliable same-day delivery. Because every moment matters.