Brand Tone

Energetic and Enthusiastic, Playful and Fun-Loving, Bold and Daring, Inspirational, Approachable and Inclusive

Brand Values

• •Joy and Celebration
• •Creativity and Self-Expression
• •Family and Connection
• •Adventure and Excitement
• •Authenticity (as perceived by fans)

Best Practices

• •Use High-Energy Language: Incorporate strong verbs, enthusiastic adjectives, and exclamation points (judiciously) to convey excitement. Words like "awesome," "epic," "crazy," "unleash" fit the brand.
• •Integrate Catchphrases: Naturally weave in "Boom!", "OMGZ!", or references to the "10 Minute Photo Challenge" where relevant and authentic.
• •Maintain a Playful and Positive Voice: Keep the tone light, fun, and encouraging. Focus on adventure, creativity, and the joy of the moment.
• •Speak Directly to the Audience (the "Fam"): Use "you," "your," and language that fosters a sense of community and direct connection with fans.
• •Align with Visuals: Ensure copy complements the dynamic, vibrant, and often action-packed imagery associated with Jordan Matter's photography and video content. If it's about a challenge, show the challenge. If it's about family, show the family.

Social Perception

Highly Popular Content Creator, Entertaining and Engaging, Inspirational Photographer, Family-Oriented Brand

Copy Examples

• •Headline: BOOM! 🔥 NEW Merch Drop! Body: Get ready to conquer your day! Our latest [Product Name] is here, packed with the awesome energy you love. Super soft, super cool. Shop now before it’s GONE! CTA: Grab Yours! #JordanMatterShop #NewMerch #BeAwesome
• •Headline: Level Up Your Look! 🚀 Body: Inspired by the craziest challenges and most epic moments! The [Product Name] is more than just gear – it’s your badge of fun. What adventure will you wear it on? CTA: Shop The Collection! #JordanMatter #ChallengeAccepted #FunTimes
• •Headline: Salish & Hudson Approved! 👍 Body: Rock the official Jordan Matter look, just like the fam! Our [Product Name] is perfect for school, hanging out, or your own 10-Minute Photo Challenge! CTA: Get The Vibe! #ShopJordanMatter #FamilyFun #OfficialMerch
• •Headline: Unleash Your Inner Dancer! 💃🕺 Body: Feel the joy, capture the moment! The [Product Name], inspired by the spirit of "Dancers Among Us," is all about celebrating YOU. Limited edition – don’t miss out! CTA: Discover More! #JordanMatterPhotography #Joyful #CreativeEnergy
• •Headline: OMGZ! 😱 The Hoodie You NEED! Body: You asked, we listened! The super-comfy [Product Name] is finally back in stock. Perfect for binge-watching your fave JM vids or creating your own epic content! CTA: Snag It Now! #JordanMatter #OMGZ #MustHave