Brand Tone

professional, knowledgeable, and reliable. innovative, passionate (about fitness and progress), and supportive

Brand Values

• •Quality & Durability
• •Innovation & Progress
• •Customer Focus & Support
• •Expertise & Authority
• •Collaboration & Partnership
• •Functionality
• •Customization & Branding

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key characteristics of your brand tone (e.g., professional yet approachable, expert but not condescending, innovative and forward-thinking). Include do's and don'ts and examples of on-brand and off-brand copy.
• •Prioritize "Benefit-Driven" Language Focused on the Client: While highlighting product features is important, always connect them back to how they benefit the customer (e.g., "Our durable equipment means lower replacement costs for your gym," or "Innovative design keeps your members engaged"). Emphasize how Jordan Fitness supports their clients' success.
• •Maintain Professionalism and Authority: Use clear, concise language. Avoid overly casual slang or jargon that your broad professional audience may not understand. Back up claims with expertise and experience where appropriate.
• •Infuse Passion and Innovation: Let your enthusiasm for fitness and progress shine through. Use active language and highlight new developments, research, or unique solutions that demonstrate your commitment to advancing the industry.
• •Ensure Consistency Across All Channels: Whether it's a tweet, a detailed product page, or a customer service email, the core brand tone should be recognizable. Regularly review content across platforms to ensure alignment.

Social Perception

Trusted Supplier, Quality Products, Good Customer Service, Industry Experts, Premium (but fair value)

Copy Examples

• •Social Media Post (Instagram/Facebook - accompanying an image of a newly designed gym): Transforming visions into reality. ✨ We collaborated with [Gym Name] to create a dynamic functional training space designed for peak performance and member engagement. Our passion is empowering your fitness journey, from initial concept to the final rep. What can we build for you? #JordanFitness #GymDesign #FunctionalTraining #FitnessInnovation #CommercialGym
• •Website Homepage Headline: Jordan Fitness: Engineered for Performance. Trusted by Professionals. For over 30 years, we've been the driving force behind cutting-edge commercial gym equipment and inspiring fitness spaces. Discover the Jordan difference.
• •Product Description Snippet (for a new dumbbell range): Experience the next evolution in strength training. Our new XR-Series Dumbbells are meticulously engineered for superior durability, ergonomic comfort, and timeless design. Featuring our enhanced J-Lock system, they’re built to withstand the toughest commercial environments, empowering your members to lift with confidence. #JordanFitness #StrengthEquipment #InnovationInFitness #BuiltToLast
• •Email Subject Line (to a gym owner prospect): Elevate Your Facility with Jordan Fitness: Custom Solutions & Expert Design
• •Blog Post Introduction: In today's competitive fitness landscape, a well-designed gym and high-quality equipment are no longer luxuries—they are essentials. At Jordan Fitness, we're dedicated to not just supplying premium functional fitness gear, but also to sharing the expertise gained from over three decades of innovation and partnership with facilities worldwide. Let's explore how intelligent design can revolutionize your space and results. #FitnessExperts #GymSolutions