Brand Tone

Personal, creative, vibrant, inspirational, authentic, enthusiastic, and unique.

Brand Values

• •Creativity and Originality
• •Personalization
• •Passion and Authenticity
• •Collaboration
• •Empowerment

Best Practices

• •Maintain the Founder's Voice: Continue using a first-person narrative ("I," "my story") in communications, especially on social media and the "About Us" page. This reinforces the brand's authenticity and personal touch.
• •Focus on Storytelling: Every piece of content should tell a story—whether it's the inspiration behind a design, the process of creating it, or the story of the client it was made for. This elevates the product beyond an object to a meaningful experience.
• •Use Vibrant and Energetic Language: The copy should reflect the visual style of the art—colorful, fun, and full of energy. Use words that evoke creativity, excitement, and individuality.
• •Highlight Exclusivity and Craftsmanship: Emphasize terms like "one-of-a-kind," "hand-drawn," "custom-created," and "masterpiece" to reinforce the premium, artistic nature of the products.
• •Showcase Social Proof Consistently: Regularly feature collaborations, celebrity sightings, and positive customer testimonials in marketing materials. This builds credibility and aligns the brand with a high standard of desirability and quality.

Social Perception

A premium, artist-led brand offering unique, highly desirable custom products. Perceived as credible and prestigious due to celebrity and retailer associations. Seen as a go-to for special, personalized gifts and statement pieces.

Copy Examples

• •From a simple sketch to a wearable masterpiece! ✨ This one-of-a-kind denim jacket was hand-drawn to capture a client's unique story. What story would your Jordana piece tell? #byJordana #CustomArt #WearableArt #HandDrawn
• •Step into your story. Each pair of by Jordana sneakers is more than just footwear; it's a canvas for your personality. Hand-drawn by Jordana Schrager, every design is crafted with passion and precision to be as unique as you are. Order your custom pair and walk with art.
• •A special creation, just for you.
• •Tired of the ordinary? by Jordana offers vibrant, hand-drawn custom apparel and accessories that make a statement. As seen on your favorite celebrities and in top stores. Click to start designing your own unique piece today!
• •Your Style, Hand-Drawn. One-of-a-Kind Custom Designs by Jordana.