Brand Tone

Youthful, Trendy, Approachable, Casual, Value-Oriented, Confident, Aspirational, Direct & Informative

Brand Values

• •Style & Trendiness
• •Quality & Craftsmanship
• •Affordability & Value
• •Self-Expression & Individuality
• •Customer Centricity
• •Comfort
• •Authenticity
• •Eco-consciousness & Social Responsibility

Best Practices

• •Use youthful and trendy language to resonate with the target audience.
• •Emphasize the affordability and value proposition of the footwear.
• •Incorporate aspirational messaging that encourages self-expression and confidence.
• •Maintain a direct and informative tone when addressing customer service inquiries.
• •Highlight the emerging eco-consciousness and social responsibility aspects of the brand.

Social Perception

Popular & Growing, Value for Money, Trendy & Fashionable, Accessible

Copy Examples

• •Step Up Your Style Game with Jootiyapa's Latest Collection!
• •You can have anything you want in life if you dress for it. Shop now!
• •Welcome to JOOTIYAPA! We offer a wide range of stylish and comfortable shoes that are perfect for any occasion.
• •Jootiyapa Trending Premium Shoes for men #shoes #shoelovers
• •Join the Jootiyapa revolution! Quality you can feel, style you’ll love.