Brand Tone

informative, approachable, and genuinely enthusiastic

Brand Values

• •Authenticity: Sharing real experiences, honest opinions, and personal journeys.
• •Helpfulness: Providing valuable information, practical advice, and solutions that benefit the audience.
• •Curiosity & Exploration: A drive to discover and learn, whether it's new technology or new places, and sharing those discoveries.
• •Quality: Striving for well-produced content, both written and visual, that is thorough and reliable.
• •Engagement: Building a community by interacting with the audience and fostering discussion.

Best Practices

• •Write as You Speak (Authentically): Use a conversational style. If you wouldn't say it out loud to a friend interested in the topic, reconsider the phrasing. This maintains approachability.
• •Lead with Value/Curiosity: Start with what the audience will gain or what piques their interest. This reflects the helpful and enthusiastic nature. Example: "Ever wondered how to...?" or "I was blown away by..."
• •Share Personal Experiences & Opinions: Use "I" statements and incorporate genuine thoughts and feelings about the products or places. This reinforces authenticity and relatability.
• •Explain Clearly and Concisely: Break down complex topics into understandable pieces. Avoid unnecessary jargon, but if technical terms are essential, briefly explain them. This upholds the informative value.
• •Engage and Invite Interaction: Ask questions, encourage comments, and respond to your audience. This fosters community and aligns with the approachable, helpful persona.

Social Perception

Knowledgeable & Trusted Source, Relatable Individual, Helpful Guide, Inspirational Figure (for some)

Copy Examples

• •Blog Post/Video Title (Tech): "My Smart Home Game-Changer: The [Product Name] After 3 Months of Real-World Use!" Caption/Intro: "Is the [Product Name] actually worth the hype? I've put it through its paces for three solid months, and I'm ready to share the good, the bad, and everything in between. If you're looking to upgrade your [specific tech area], you won't want to miss this deep dive!"
• •Instagram Post (Travel): Image: Stunning photo of a travel destination. Caption: "Woke up to this view in [Location] and honestly, pictures don't even do it justice! 😍 Exploring [Specific feature/activity] here has been incredible. If you're planning a trip, definitely put this on your list. More on my travel essentials and what to see in my latest blog post - link in bio! #TravelAdventure #[Location]"
• •TikTok/Reel (Quick Tech Tip): Video: Demonstrating a quick tech hack. Text Overlay/Voiceover: "Stop scrolling! 🤯 Here's a super quick way to [achieve benefit] with your [Device]. Took me ages to figure this out, so thought I'd share. Let me know if it works for you! #TechTips #SmartHomeHacks #JoolsTV"
• •Facebook Post (Engagement): Post: "Just wrapped up filming my review of the new [Gadget Name]! Super impressed by [Feature X], but still on the fence about [Feature Y]. What are your must-have features in a [gadget category]? Curious to hear your thoughts before the full video drops next week!"
• •Newsletter Snippet (Promoting Content): Subject: "This Week: My Honest Take on [New Tech] & Unforgettable [Travel Spot]!" Body Intro: "Hey everyone, Jools here! This week, I'm finally sharing my full thoughts on the much-anticipated [New Tech Product] – is it a must-buy? Plus, I'm taking you on a virtual trip to the stunning [Travel Spot], complete with tips to make your own adventure amazing. Grab a coffee and let's get into it!"