Brand Tone

Professional & Authoritative, Innovative & Performance-Oriented, Passionate & Inspiring, Inclusive & Community-Focused, Confident & Established

Brand Values

• •Quality
• •Innovation
• •Performance
• •Tradition & Heritage
• •Passion for Sport
• •Inspiration & Diversity
• •Player Development

Best Practices

• •Always Emphasize Quality and Performance: Ensure product descriptions and marketing messages clearly articulate the superior materials, craftsmanship, and performance benefits JOOLA products offer. Use specific examples where possible.
• •Balance Tradition with Innovation: Acknowledge JOOLA's rich heritage and experience while simultaneously highlighting its forward-thinking approach and technological advancements in both table tennis and pickleball.
• •Speak to the Player's Aspiration: Frame copy to inspire and motivate players at all levels. Connect product features to the achievement of personal bests and the joy of the sport. Use active, empowering language.
• •Maintain a Professional yet Passionate Voice: The tone should be knowledgeable and authoritative, but also convey a genuine enthusiasm for the sports. Avoid overly casual or slang terms, but don't be afraid to share the excitement of the game.
• •Showcase Community and Inclusivity: Highlight JOOLA's role in the broader sports community, from grassroots and youth development to professional endorsements. Ensure messaging appeals to a wide range of players, from beginners to seasoned pros.

Social Perception

Reputable & Trusted, High-Quality Equipment, Innovative, For Serious Players & Enthusiasts, Engaged with the Sporting Community

Copy Examples

• •Headline: Unleash Your Potential. Body: For over 70 years, JOOLA has been synonymous with championship quality and groundbreaking innovation. From your first rally to the world stage, our equipment is engineered to elevate your game. Experience the difference dedication makes. #JOOLAPerformance #TableTennisLegacy
• •Headline: The Future of Play is Here. Body: JOOLA fuses decades of sporting expertise with cutting-edge technology. Whether it's the spin on your table tennis serve or the power in your pickleball smash, our gear is designed to inspire victory and ignite your passion. What will you achieve next? #JOOLAInnovation #Pickleball #TableTennis
• •Headline: Crafted for Champions, By Champions. Body: Trusted by professionals like [mention sponsored player, e.g., Jörg Roßkopf/Ben Johns] and aspiring players alike, JOOLA is more than just equipment – it’s a commitment to excellence. Join a community dedicated to the thrill of the game. #JOOLAEurope #QualityInSport
• •Headline: Elevate Every Game. Body: Discover the JOOLA difference. Precision-engineered table tennis rubbers for unmatched spin and control, and dynamic pickleball paddles for game-changing power. Feel the inspiration. Play with passion. #JOOLAQuality #ReadyForVictory
• •Headline: Nurturing Tomorrow's Stars. Body: JOOLA is proud to support the next generation of talent. Our commitment to quality and innovation extends to developing young athletes, ensuring they have the best tools to reach their peak. The journey to greatness starts now. #JOOLADevelopment #PassionForSport #ETTUYouth