Brand Tone

Professional, Authoritative, Inspiring, Passionate, Inclusive, Community-Oriented, Modern and Innovative

Brand Values

• •Innovation
• •Inspiration
• •Inclusion
• •Quality
• •Community

Best Practices

• •Emphasize Heritage and Expertise: Consistently mention JOOLA's long history and experience in table tennis while highlighting its innovative approach to both table tennis and pickleball.
• •Inspire Achievement: Use aspirational language that speaks to players' ambitions, focusing on improvement, performance, and the "champion" mindset.
• •Maintain Inclusivity: Ensure messaging welcomes players of all skill levels, from beginners and families to competitive athletes, reinforcing the idea that the sports are accessible to everyone.
• •Highlight Innovation and Quality: Clearly communicate the technological advancements and high-quality materials used in JOOLA products.
• •Foster a Sense of Community: Incorporate language that speaks to the shared passion for the sports and JOOLA's role in supporting and connecting players.

Social Perception

Trusted and Reputable, Performance-Oriented, Innovative (especially in Pickleball), Supportive of Sport Growth

Copy Examples

• •Unleash Your Inner Champion. For over 70 years, JOOLA has crafted the equipment that turns passion into performance. Whether you're just starting or a seasoned pro, find your edge with JOOLA.
• •Innovation in Every Shot. Experience the next generation of table tennis and pickleball gear, engineered for precision, power, and play. Elevate your game with JOOLA.
• •More Than a Game, It's a Community. JOOLA proudly supports players of all levels. Join a family dedicated to the thrill of the sport and the joy of connection.
• •From Legacy to Leading Edge. Trust the quality and expertise that has defined champions for decades. JOOLA: Driving the future of paddle sports.
• •Ready for Victory? JOOLA equips you for every challenge on your journey to the top. Feel the inspiration, achieve your peak.