Brand Tone

Professional yet Friendly, Supportive and Community-Oriented, Enthusiastic and Passionate, Accessible and Value-Driven, Modern and Trendy

Brand Values

• •Quality
• •Accessibility & Affordability
• •Customer Focus & Support
• •Innovation & Modernity
• •Community
• •Empowerment
• •Safety and Reliability

Best Practices

• •Know Your Audience Deeply: Always write with the professional Lash Designer in mind. Understand their challenges, aspirations, and the language they use.
• •Prioritize Value and Support: Frame content around how João da Beleza helps professionals succeed, whether through quality products, fair pricing, or helpful tips.
• •Stay Enthusiastic and Positive: Convey a genuine passion for the lash industry and the success of your customers. Use exclamation points and positive adjectives appropriately.
• •Foster Community: Encourage interaction, feature customer work, and use inclusive language ("our community," "lash bosses").
• •Be Clear, Concise, and Professional: While friendly and enthusiastic, ensure all communication is easy to understand, grammatically correct, and maintains a professional standard expected when dealing with B2B products.

Social Perception

Positive, Reliable Source for Lash Supplies, Good Quality Products, Supportive of Professionals, Community Engaged

Copy Examples

• •Headline (New Product Launch): "Unlock Flawless Retention! ✨ Discover the new [Product Name] adhesive – engineered for the expert Lash Designer. Faster, stronger, and exclusively at João da Beleza."
• •Instagram Post (Community Focus): "Your art, our passion! ❤️ We're blown away by the stunning looks you're creating with João da Beleza supplies. Tag us @joaodabeleza for a chance to be featured and inspire our amazing lash community!"
• •Website Product Description (Value Focus): "Get the premium quality your clients deserve without breaking the bank. Our W-5D lashes offer maximum drama and incredible value, helping you craft those show-stopping sets. Shop now and elevate your artistry!"
• •TikTok Video Hook (Tip/Tutorial): "Struggling with fan making? 🤯 João da Beleza is here to help! Try this quick tip using our [Product Name] tweezers for perfect fans every time. #lashhacks #joaodabeleza #lashartist"
• •Email Newsletter (Promotion): "Hey Lash Boss! 👋 Ready to stock up? Enjoy 15% off all lash adhesives this week only at João da Beleza. Because we believe in supporting your success with the best products at the best prices."