Brand Tone

Introspective, romantic, vulnerable, sophisticated, smooth, authentic, and direct.

Brand Values

• •Vulnerability
• •Authenticity
• •Nostalgia & Timelessness
• •Relatability

Best Practices

• •Lead with Vulnerability: Always frame songs, posts, and announcements around a specific, genuine emotion or experience. Use "I" statements to connect directly with the audience (e.g., "This song is about a time I felt...").
• •Maintain a "Relatable" Framework: Explicitly use words like "relatable," "soundtrack," and "nostalgia." Connect the music back to the listener's own life experiences in captions and promotional copy.
• •Balance Modernity and Nostalgia: Continue to reference classic R&B influences (Jodeci, Maxwell) while keeping the visual aesthetic and language contemporary. This reinforces the unique "cross-breed" sound.
• •Embrace Poetic Simplicity: Use lyrical, descriptive language that is emotional but straightforward. Avoid overly complex or academic vocabulary. The tone is like an honest, late-night conversation, not a lecture.
• •Be Consistent Across Platforms: Ensure that the introspective and authentic tone from the music is reflected in social media captions, interview answers, and even merchandise descriptions. This creates a holistic and trustworthy brand identity.

Social Perception

Jon Vinyl is perceived by critics and media as a rising talent in contemporary R&B, praised for his refined voice and unguarded songwriting, often described as a modern artist with a strong classic soul foundation. His multiple Juno nominations solidify his critical standing. Audiences and fans view him as an artist creating smooth, soulful, and emotionally resonant music, frequently describing his work as "relatable" and a soundtrack for processing relationships and personal feelings, indicated by his significant and growing online following.

Copy Examples

• •New track 'Wasted' is out now. For the late nights when you're caught between what your head knows and what your heart wants. Based on a true story, as always. Hope you feel it. Link in bio.
• •Jon Vinyl writes R&B songs you can relate to. With a sound that bridges the gap between classic soul and modern R&B, he explores the highs and lows of love and life with unfiltered honesty. His music isn't just a collection of songs; it's a soundtrack for your own memories, heartbreaks, and daydreams.
• •The Heartbreak Hill EP is finally here. I poured every conversation, every doubt, and every moment of clarity from the past year into these songs. It’s about the journey of falling apart and finding yourself in the wreckage. Thank you for listening. For the full experience: [Link to streaming platforms]
• •There's nothing like sharing these stories with you in person. The 'Lost In You' Tour kicks off next month. Ready to get in our feelings, together. Grab your tickets and let me know which city I'll be seeing you in. [Link to tickets]
• •The 'Lover Boy At Heart' Hoodie. For the unapologetically sensitive. A reminder that vulnerability is a strength. Soft, comfortable, and perfect for listening to Lost In You on repeat. Limited run available now.