Brand Tone

professional, clinical, and reassuring

Brand Values

• •Expertise & Science
• •Efficacy & Results
• •Customization
• •Natural Approach

Best Practices

• •Lead with Science, Reassure with Care: Start with clinical terms like 'follicle,' 'sebum regulation,' or 'hydrolyzed protein' to establish authority, but follow up with reassuring and benefit-driven language like 'gentle,' 'soothing,' 'revitalize,' and 'restore confidence.'
• •Focus on Transformation, Not Just the Problem: Instead of dwelling only on the negative aspects of hair loss, frame the copy around the positive transformation. Use words like 'rediscover,' 'reclaim,' 'unleash,' and 'revive' to paint a picture of the desired outcome.
• •Maintain a Professional & Educational Voice: Position the brand as a trusted advisor. Use the blog and social media to educate the audience about the science of hair health. This builds credibility and trust, moving the focus away from a hard-sell approach.
• •Emphasize Customization and Personal Care: Consistently use words like 'customized,' 'personalized,' 'tailored,' and 'your unique needs.' This reinforces the value of the initial consultation and justifies the premium nature of the service.
• •Be Transparent in All Communications: To counteract negative perceptions, copy for promotions and trial sessions must be clear about what is included. Use phrases like 'No hidden costs,' 'Full consultation included,' and 'We'll create a no-obligation plan for you' to build trust and manage expectations from the very first interaction.

Social Perception

The public perception of Jonsson Protein is mixed. Positive: Customers often praise effective results, top-notch service, and the professionalism of consultants, highlighting thorough scalp analysis and a spa-like experience. Negative: A significant portion of feedback points to aggressive sales tactics, pressure to purchase expensive packages, lack of transparency regarding add-on costs, inconsistent service quality, and long waiting times.

Copy Examples

• •Tired of seeing more hair in the drain? Our VE-Protein treatment gets to the root of hair loss, strengthening follicles from within for visibly thicker, healthier hair.
• •Don't just guess what your scalp needs. Our expert-led scalp analysis pinpoints the exact cause of your hair concerns. Book your professional consultation today and discover a personalized path to hair restoration. Science-backed, visible results.
• •Your journey to a healthier scalp starts here. Our customized treatments are formulated with natural proteins to nourish, rebalance, and revitalize. No surgery, no harsh chemicals—just effective care. [Schedule Your Analysis]
• •Did you know an oily scalp can lead to hair thinning? Excess sebum clogs follicles, preventing healthy growth. Our purifying scalp therapy deep-cleanses and regulates oil production, creating the perfect foundation for strong hair. Learn more about scalp health on our blog.
• •Experience the confidence of a full, healthy head of hair. For a limited time, receive a complimentary Thermal Revitalization treatment (worth RM150) with your first VE-Protein session. Revive your scalp's circulation and boost nutrient absorption. Book now.