Brand Tone

Sophisticated, Stylish, Confident, Aspirational

Brand Values

• •Quality
• •Design & Innovation
• •Sophistication
• •Customer Experience
• •Heritage/Origin (Colombian)

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone (e.g., sophisticated, confident, aspirational), key messaging points, preferred vocabulary, and even words/phrases to avoid. This ensures everyone writing for the brand is aligned.
• •Understand Your Target Audience Deeply: Tailor the language and style to resonate with the "sophisticated customers" Jon Sonen aims to attract. The copy should speak their language and appeal to their values and aspirations.
• •Focus on "Show, Don't Just Tell": Instead of simply saying "high quality," describe the "exclusive fabrics," "skilled artisan skills," or the "unique sensation" of wearing a Jon Sonen creation, as their brand information does. Use vivid and evocative language that paints a picture of luxury and style.
• •Maintain Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or even in-store signage, the tone of voice should be consistent. This reinforces the brand identity and builds recognition.
• •Review and Refine Regularly: Periodically review all brand copy to ensure it still aligns with the brand's values and tone, and that it remains relevant to the target audience. Language evolves, and so can brand positioning.

Social Perception

Generally perceived as a provider of high-quality, stylish menswear, especially known for items like linen shirts and swimwear. The brand is recognized in the Colombian fashion scene and has a premium market position.

Copy Examples

• •Headline: Elevate Your Everyday. Discover the Jon Sonen Difference. Body: Experience the fusion of timeless style and modern innovation. Our latest collection is crafted for the discerning man who values quality and sophisticated design. Shop now and redefine your signature look.
• •Headline: Crafted in Colombia. Designed for the World. Body: Immerse yourself in the luxurious feel of Jon Sonen. Each piece is a testament to exceptional craftsmanship and the vibrant spirit of Colombian design. Explore our new arrivals.
• •Headline: Beyond Fashion. A Lifestyle. Body: Jon Sonen is more than just clothing; it's an expression of confidence and refined taste. Our curated collections offer the perfect balance of comfort, luxury, and enduring style.
• •Headline: The Art of Linen. Perfected by Jon Sonen. Body: Discover the unparalleled comfort and elegance of our signature linen shirts. Meticulously designed and exquisitely crafted for a distinguished, effortlessly stylish appearance.
• •Headline: Make Your Mark. With Jon Sonen. Body: From boardroom sophistication to weekend leisure, Jon Sonen provides the pieces that speak to your ambition and individuality. Explore collections that are designed to empower.