Brand Tone

Artisanal & Passionate, Expert & Knowledgeable, Customer-Focused & Appreciative, Elegant & Refined

Brand Values

• •Craftsmanship
• •Quality
• •Authenticity
• •Customer Satisfaction
• •Personalization/Bespoke

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Consistently use terms that highlight the human touch and skill involved in creating each strap. Words like "meticulously," "hand-stitched," "bespoke," and "custom-made" reinforce this.
• •Tell the Story: Weave elements of Douglas Jones's journey, his passion for leather, and his training under Japanese masters into product descriptions and brand narratives. This adds authenticity and depth.
• •Focus on Premium Materials: Always highlight the quality and origin of the leathers used (e.g., "select Horween Shell Cordovan," "supple French calf," "unique African Kudu"). Explain what makes each leather special.
• •Maintain a Tone of Understated Luxury and Elegance: Avoid overly casual or slang language. The copy should reflect the refined nature of the products and the discerning taste of the clientele. Use sophisticated yet accessible language.
• •Show, Don't Just Tell, Customer Focus: Instead of just saying "we care about customers," phrase it through benefits and the crafting process, e.g., "Crafted to your precise specifications for a perfect fit and unparalleled comfort," or "We welcome custom requests to create a strap that is uniquely yours." Let testimonials and positive reviews also speak to this.

Social Perception

Highly Regarded for Quality and Craftsmanship, Trusted & Reliable, Worth the Price, Go-To for Custom/Specific Needs, Artisanal Specialist

Copy Examples

• •Headline: Woven with Passion, Crafted for Time. Body: Each JonesinTokyo strap is more than an accessory; it's a personal statement, born from a tradition of British heritage and Japanese precision. Discover the touch of hand-selected leather, meticulously shaped to accompany your treasured timepiece.
• •Headline: The Soul of Craftsmanship, on Your Wrist. Body: Douglas Jones, a seasoned artisan, pours years of dedication into every bespoke watch strap. Experience the unparalleled quality of globally sourced leathers, handcrafted to not just fit your watch, but to tell your story.
• •Headline: Beyond Leather. Beyond a Strap. It's a JonesinTokyo. Body: From the rich aroma of fine Kudu leather to the intricate hand-stitching, every detail is a testament to our pursuit of perfection. Elevate your timepiece with a strap that is as unique and discerning as you are.
• •Headline: Where British Tradition Meets Japanese Mastery. Body: Inspired by a journey from the UK to the ateliers of Tokyo, our watch straps embody a unique fusion of enduring style and meticulous artistry. Choose a piece handcrafted with passion and precision.
• •Headline: Your Watch Deserves This. Body: Don't settle for ordinary. Adorn your timepiece with the extraordinary. JonesinTokyo offers bespoke leather straps, each a labor of love, designed to age gracefully alongside your most valued moments.