Brand Tone

Nurturing and Caring, Authentic and Genuine, Inspirational and Uplifting, Informative and Educational, Community-Focused

Brand Values

• •Natural Purity: Commitment to using high-quality, natural ingredients, and avoiding harsh chemicals.
• •Heritage and Tradition: Honoring family recipes and the wisdom of past generations in self-care.
• •Self-Care as Essential: Promoting the idea that taking care of oneself is a vital and divine responsibility.
• •Handcrafted Quality: Valuing the attention to detail and love that goes into creating products by hand.
• •Customer Well-being: A genuine desire to provide products that nourish the body and uplift the spirit.
• •Authenticity: Being transparent about their story, ingredients, and processes.

Best Practices

• •Embrace Storytelling: Continuously weave the brand's origin story, the inspiration from Jones and Rose, and the 'why' behind the products into your copy. This reinforces authenticity and emotional connection.
• •Use 'You-Focused' Nurturing Language: Address the customer directly (e.g., 'your skin,' 'you deserve'). Employ words that evoke care, comfort, and nourishment (e.g., 'gentle,' 'soothe,' 'embrace,' 'radiant,' 'flourish').
• •Highlight Natural Ingredients and Benefits Simply: Clearly explain the natural ingredients and their benefits without overly technical jargon. Focus on how they make the customer feel and the positive outcomes for their skin and well-being.
• •Incorporate Affirmations and Self-Care Prompts: Reinforce the 'self-care is a divine responsibility' message by including positive affirmations, gentle reminders to pause, and questions that encourage reflection on personal well-being.
• •Maintain Visual and Verbal Harmony: Ensure the copy's tone aligns with the visual aesthetic (natural, earthy, clean, inviting). Words and images should work together to create a cohesive and authentic brand experience across all platforms.

Social Perception

A trustworthy source for high-quality, natural skincare. A brand that genuinely cares about its customers and their well-being. Luxurious yet accessible, offering an element of indulgence in everyday routines. Effective, with products that deliver on their promises. A small, family-owned business with a personal touch, which many customers appreciate and actively support.

Copy Examples

• •Wrap your skin in a loving embrace. Our [Scent Name] Body Butter, handcrafted with the purest shea butter and nourishing [Key Ingredient], melts effortlessly to soothe dryness and restore your natural radiance. Because your skin deserves the gentle touch of nature. #SelfCareIsDivine #JonesAndRose
• •Pause. Breathe. Nurture. ✨ In the midst of it all, remember that caring for yourself isn't a luxury, it's a necessity. What little act of self-love are you gifting yourself today? Share with us below! 👇 #JonesAndRoseBody #NaturalWellbeing #HandmadeWithLove
• •A Gift From Nature: Discover Your Softest Skin Yet ✨
• •Jones & Rose: Handcrafted Natural Goodness. Inspired by Family, Made for You. Your Journey to Radiant Self-Care Starts Here.
• •Treat Yourself, Naturally. For a limited time, enjoy [Discount Percentage]% off our beloved [Product Category, e.g., Whipped Soaps]. It's the perfect moment to replenish your favorites or discover a new way to pamper your skin with the gentle power of nature. #JonesAndRoseSale #NaturalIndulgence