Brand Tone

Expert and Knowledgeable, Elegant and Sophisticated, Accessible and Welcoming, Trustworthy and Reliable, Understated

Brand Values

• •Quality Craftsmanship
• •Personalization
• •Customer Centricity
• •Value for Money (Accessible Luxury)
• •Heritage and Family Tradition
• •Timeless Elegance

Best Practices

• •Emphasize Expertise with Humility: Share knowledge about fabrics, cuts, and tailoring without being condescending. Position the brand as a trusted advisor.
• •Focus on "Accessible Luxury": Consistently balance messages of high quality, craftsmanship, and premium materials with the value and fairness of the pricing.
• •Maintain a Personal, Familial Voice: Even in more formal communications, let the warmth of a family-run business shine through. Use "we" and address the customer directly and respectfully.
• •Showcase Timelessness over Trends: Highlight the enduring nature of classic style and the long-term value of a well-made suit, rather than focusing on fleeting fashion fads.
• •Be Authentic and Transparent: Reflect the genuine passion for tailoring and customer satisfaction that is evident in reviews and articles. Clearly communicate the process and what clients can expect.

Social Perception

High-Quality Tailoring at Fair Prices, Expert and Attentive Service, Presidential Seal of Approval, Trustworthy Family Business, Go-To for Special Occasions and Professional Wear, Understated Parisian Chic

Copy Examples

• •Headline: The Art of Presence. Your Story, Perfectly Tailored. Body: At Jonas & Cie, we believe a suit is more than attire; it's a statement of intent. For over 40 years, our family has been dedicated to the craft of masculine elegance, offering made-to-measure suits that speak to your individuality. Experience the tradition, the quality, and the perfect fit – all at a fair price.
• •Headline: Accessible Craftsmanship. Enduring Style. Body: Why choose between impeccable quality and sensible value? Jonas & Cie brings you the best of both. Our expert tailors utilize fine fabrics and time-honored techniques to create suits that are not just worn, but experienced. Discover your signature style with us.
• •Headline: From Our Family to Yours: A Legacy of Elegance. Body: For generations, Jonas & Cie has been the trusted name for men seeking timeless style and personalized service. We don’t just make suits; we build relationships, ensuring every client leaves feeling confident and perfectly attired. Join the Jonas & Cie family.
• •Headline: The Presidential Choice. The Parisian Standard. Body: Favored by discerning gentlemen, including leaders who shape nations, Jonas & Cie offers an unparalleled made-to-measure experience. We combine understated Parisian sophistication with meticulous craftsmanship, ensuring you command respect in every room you enter.
• •Headline: Beyond the Hanger: Your Vision, Our Expertise. Body: Ready-to-wear is an option. A Jonas & Cie suit is a conversation. We take the time to understand your needs, guiding you through fabric selection and fit to create a garment that is uniquely yours. Book your appointment and discover the difference true tailoring makes.