Brand Tone

Empowering & Confident, Energetic & Playful, Authentic & Relatable, Supportive & Community-Oriented, Informative & Performance-Focused

Brand Values

• •Empowerment of Women
• •Performance & Quality
• •Community
• •Authenticity
• •Sustainability
• •Fun & Self-Expression
• •Innovation

Best Practices

• •Speak the Athlete's Language: Use active, energetic verbs and terminology that resonates with swimmers, surfers, and other water athletes (e.g., "crush your goals," "stay put," "no drag").
• •Prioritize Empowerment and Confidence: Frame messaging around strength, achievement, and feeling good in one's own skin. Highlight how the swimwear supports these feelings.
• •Show, Don't Just Tell, Community: Incorporate user-generated content, athlete spotlights, and stories that emphasize shared experiences and support within the JOLYN community.
• •Balance Performance with Personality: While detailing technical features and durability, always infuse the copy with JOLYN's vibrant, playful, and stylish personality.
• •Be Authentic and Transparent: Communicate honestly about products, including fit (e.g., compressive nature) and sustainability efforts. Avoid overly corporate or generic language.

Social Perception

Trusted by Athletes, High Quality & Durable, Stylish & Unique, Community-Focused, Aspirational & Empowering, Niche but Growing, Investing in Sustainability

Copy Examples

• •Headline: Dive Deeper. Go Further. Your Goals, Our Gear. Body: Made for the grind, designed for your power. JOLYN suits stay put, so you can focus on smashing that personal best. #JOLYNBuiltToLast
• •Headline: Confidence In Every Stroke. Style In Every Wave. Body: From first light training to sunset surfs, feel unstoppable in JOLYN. Vibrant prints, unbeatable durability. Express yourself, empower your swim.
• •Headline: More Than a Suit. It's a Sisterhood. Body: We're a community of strong women, lifting each other up, in and out of the water. Share your JOLYN story and inspire the next wave. #JOLYNCommunity
• •Headline: Performance Meets Planet. Body: Swim with passion, protect what you love. Our latest collection features recycled fabrics without compromising the JOLYN toughness you trust. Lasting suits, lasting change.
• •Headline: Unleash Your Awesome. Body: Boring suits? Not here. JOLYN is all about bold colors, fierce prints, and a fit that lets you be you, unapologetically. What adventures will your JOLYN see?