Brand Tone

Approachable and Down-to-Earth, Value-Oriented and Direct, Lifestyle-Focused and Casual

Brand Values

• •Quality Assurance
• •Affordability/Value for Money
• •Authenticity/Transparency
• •Customer-Centricity (Implied)
• •Versatility and Practicality

Best Practices

• •Stay True to "Small Aussie Business" Roots: Consistently use language that is down-to-earth, friendly, and avoids corporate jargon. Emphasize the Canberra connection and the hands-on approach.
• •Highlight Value Transparently: Always connect the quality of the product with the "unbeatable" or "accessible" price point. Be direct about sales and offers.
• •Focus on Everyday Versatility: Use relatable scenarios and activities in your descriptions to show how the sunglasses fit into the customer's daily life. Keep the language practical and benefit-oriented.
• •Maintain a Confident but Humble Tone: Be proud of the quality control and the products offered, but avoid hype or overly boastful claims. The "we'd wear them ourselves" sentiment is a good example.
• •Engage Casually on Social Media: Use a conversational style, emojis where appropriate (like the Instagram "H U M P D A Y F U N" example), and encourage interaction. Keep the visual content aligned with the everyday, lifestyle focus.

Social Perception

The brand attempts to project an image of a reliable, affordable, and quality-conscious small Australian business.

Copy Examples

• •Headline: Your Everyday Adventures Just Got Clearer (And More Stylish). Body: From the worksite to your weekend wanderings, Jolt Sunglasses are built for real life. Aussie-designed, hand-checked quality, without the ridiculous price tag. Grab your pair and see the difference. Call to Action: Shop the Sale Now!
• •Headline: Canberra's Secret to Quality Shades? It's Us. Body: We're Jolt Sunglasses – a small Aussie team big on quality. No dropshipping, just awesome sunnies we'd wear ourselves, sent straight from our Canberra shop to you. Unbeatable prices, everyday style. Call to Action: Discover Your Jolts!
• •Headline: Real Quality. Real Value. Really Good Sunglasses. Body: Tired of overpaying for shades that don't last? At Jolt, we personally inspect every pair to ensure you get top-notch, durable sunglasses perfect for everything life throws your way. All at prices that make sense. Call to Action: Find Your Perfect Pair!
• •Social Media Post: Image: Lifestyle shot of someone wearing Jolt sunglasses during an everyday activity (e.g., walking a dog, at a cafe). Caption: Sun's out, Jolts out! ☀️ Keeping it cool and clear for whatever your day holds. Quality shades for every Aussie lifestyle, without breaking the bank. #JoltSunglasses #EverydayStyle #CanberraMade (or #CanberraSmallBiz) #AffordableEyewear Call to Action: Link in bio to shop!
• •Email Subject: HUGE NEWS! Nothing Over $6 + $10 Flat Rate Shipping! Body: G'day [Customer Name], You read that right! Our massive clear-out sale is ON, and absolutely *nothing* is over $6! Plus, we're shipping your order for a flat $10. It's the perfect time to stock up on quality, Aussie-inspected Jolt Sunglasses for every occasion. Don't miss out – this is only until stock is sold! Call to Action: Shop $6 Sunnies Now!