Brand Tone

Sentimental & Heartfelt, Celebratory, Personal & Unique, Helpful & Guiding, Positive & Uplifting

Brand Values

• •Cherishing Memories
• •Meaningful Connections
• •Personalization & Individuality
• •Quality & Craftsmanship
• •Customer Satisfaction

Best Practices

• •Create a Brand Voice Guide: Document the core characteristics of your brand voice (e.g., Sentimental, Celebratory, Personal, Helpful, Positive) with examples of "do's and don'ts" for language, tone, and style. This should be shared with anyone creating content.
• •Focus on Storytelling: Encourage copy that tells a small story or evokes an emotion related to the special occasion the product is for. Instead of just listing features, explain the *feeling* or *memory* the product helps create or preserve.
• •Use Emotionally Resonant Keywords: Consistently weave in words and phrases identified in the brand tone analysis (e.g., "cherish," "celebrate," "unique," "heartfelt," "special moment," "love story") across all platforms and communications.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy aligns with the visuals used. If the images are soft, romantic, and nostalgic, the copy should reflect that. Avoid jarring disconnects between what is seen and what is read.
• •Review and Audit Regularly: Periodically review all marketing copy (website, social media, ads, emails) to ensure it aligns with the defined brand voice and values. Check for consistency and make adjustments as the brand evolves or new campaigns are launched.

Social Perception

The primary perception is that of a provider of sentimental, customizable gifts for special occasions. Likely positive when product quality and customization accuracy meet expectations.

Copy Examples

• •For a Facebook Ad targeting anniversaries: Remember that night? The stars aligned just for you. ✨ Capture the magic of your special anniversary with a personalized Star Map. Create a timeless reminder of the moment your love story began. #Jolovies #AnniversaryGift #StarMap #LoveStory #PersonalizedGift
• •For an Instagram post showcasing a City Map: Home is where your story begins. ❤️ Where did your greatest adventures unfold? Keep those cherished city memories alive with a custom City Map. The perfect heartfelt gift for a loved one, or a beautiful piece to celebrate your own journey. Link in bio to design yours! #Jolovies #CityMap #PersonalizedHomeDecor #GiftIdeas #TravelMemories
• •For a website banner promoting new baby gifts: Welcome to the world, little one! 👶 Celebrate their arrival with a unique Personalized Birth Poster. Capture the details of their special day – a beautiful keepsake for new parents to cherish for a lifetime. The most meaningful gift for the newest star in their lives. #Jolovies #NewBabyGift #BirthPoster #PersonalizedKeepsake #NurseryDecor
• •For a Pinterest Pin about Zodiac Posters: Written in the stars. ✨ Discover our beautiful Personalized Zodiac Sign Posters. A unique and stylish way to celebrate their cosmic identity or a thoughtful birthday gift for the astrology lover in your life. What's your sign? #Jolovies #ZodiacSigns #AstrologyGifts #PersonalizedArt #CelestialDecor #BirthdayGiftIdea
• •For an email marketing subject line for Valentine's Day: A Valentine's Gift as Unique as Your Love Story ❤️ | Jolovies Personalized Maps (Body snippet): This Valentine's Day, give more than just a gift – give a memory. Our personalized maps capture the moments that define your journey together...