Brand Tone

friendly, playful, and enthusiastic

Brand Values

• •Quality and Safety
• •Affordability and Accessibility
• •Creativity and Self-Expression
• •Ease and Convenience
• •Community and Connection

Best Practices

• •Embrace the Emoji: Use emojis playfully and strategically (like 🐰, ✨, 💅, 💖) to add personality and visual interest that aligns with the "jolly" and "cute" aesthetic.
• •Keep it Personal and Relatable: Continue using a first-person narrative in stories and captions. Phrases like "We're so excited to share..." or "Our favorite thing about this design is..." reinforce the friendly, family-run business feel.
• •Focus on the "How it Feels," Not Just the "What it Is": Instead of just saying "durable nail wraps," use benefit-driven, emotional language like, "Feel confident with a chip-proof manicure that lasts through your busiest days."
• •Engage with Enthusiasm: Respond to comments and DMs with the same cheerful and enthusiastic tone used in posts. Use exclamation points, positive affirmations ("Love this look on you!"), and answer questions in a helpful, friendly manner.
• •Create a "Voice" Cheat Sheet: Develop a simple internal guide with keywords and phrases that define the brand. Include: Words to Use: Jolly, Cute, Playful, Easy, Flawless, Stunning, Magic, Vibrant, Fun. Words to Avoid: Professional, Corporate, Technical, Complicated, Formal. Tone Principles: Always be encouraging, use a conversational style, and celebrate customer creativity.

Social Perception

The public perception of Jolly Tokki is overwhelmingly positive, valuing product quality, design variety, affordability, and ease of use. The brand's cute, K-beauty-influenced identity is memorable and resonates well with its target audience, fostering enthusiastic user-generated content and strong community engagement.

Copy Examples

• •🐰✨ NEW ARRIVAL ALERT! ✨🐰 Hop into your new favorite look with our 'Fleur de Cottontail' wraps! Perfect for a touch of spring, no matter the season. Get salon-style cuteness in 15 minutes, without the salon price tag. Tap the link in our bio to shop the magic! #JollyTokki #NailWrapsAustralia #DIYMani
• •Tired of expensive salon appointments and chipped polish? 😩 Get a flawless, long-lasting manicure at home with Jolly Tokki! Our nail wraps are easy to apply, non-toxic, and come in 100+ stunning designs. ✨ Your first order ships free! Discover your new nail obsession today. 😉
• •Effortless Style. Joyful Nails. Your perfect manicure is just 15 minutes away. Peel, stick, and file for a flawless finish that lasts. Welcome to Jolly Tokki!
• •Watch this magic happen ✨ From drab to fab in 60 seconds. No dry time, no mess, just pure satisfaction. Is this the cutest design yet? 💖 #NailWrapTutorial #JollyTokki #ASMRnails #SydneyNails
• •Psst... A Special Treat Just For You! 🤫🐰 (Body) Hey [Customer Name]! We miss you! Here's a little something to make your day brighter and your nails jollier. Use code COMEBACK15 for 15% off your next order. Let's create some nail art together!