Tono de Marca

friendly, deal-focused, straightforward, simple, direct, warm, trustworthy, unpretentious

Valores de Marca

• •Value and Affordability: Providing a wide range of products at competitive and affordable prices.
• •Variety and Convenience: Offering a broad selection of items for a one-stop-shop experience.
• •Family and Community: Cultivating a sense of community and personal trust through its family-owned identity.
• •Customer Satisfaction: Commitment to meeting customer needs and ensuring satisfaction.

Mejores Prácticas

• •Lead with Value: Always highlight the benefit to the customer, whether it's a discount, a unique find, or a multi-purpose item. The primary message should revolve around affordability and good deals.
• •Keep it Simple and Direct: Avoid overly complex or technical language. The copy should be easy to read and understand, allowing customers to quickly grasp the product's function and its price advantage.
• •Incorporate "Family" and "Community" Language: Regularly use phrases like "from our family to yours," "part of the Jolly's community," and "family-owned" to reinforce the brand's core identity and build a personal connection with customers.
• •Use a Friendly and Positive Tone: Employ positive and welcoming language. Use emojis like ", ", and ", where appropriate on social media to add warmth and personality without undermining the straightforward nature of the brand.
• •Create a Sense of Urgency (Authentically): When promoting deals, use clear and direct calls-to-action that encourage immediate shopping, such as "Shop before they're gone," "This week only," or "Limited stock available." This aligns with the deal-focused perception of the brand.

Percepción Social

perceived as a source for deals and discounts, a smaller aggressive player in online retail active in promotional codes, having a strong and engaged community of bargain hunters, with a functional rather than aesthetic online presence, and viewed as a practical and budget-friendly option.

Ejemplos de Copy

• •Fresh finds for the family! From cozy graphic tees to must-have home gadgets, our new arrivals have a little something for everyone. Come see what's new and grab a deal while you're at it! #JollysVariety #FamilyFinds #AffordableStyle
• •Your One-Stop Deal Shop! This week only, save up to 40% on select apparel, accessories, and more. Quality you'll love at prices that make you smile. Shop the sale now!
• •A special treat from our family to yours! As a thank you for being a part of the Jolly's community, here's an exclusive 15% off your next order. We love finding great products for you, and we hope you enjoy them! Use code: FAMILY15
• •DEAL ALERT! These bestselling Judy Blue jeans are back in stock and ready to be your new favorite pair. Comfort, style, and an unbeatable price. Tap the link to shop before they're gone again! #DealOfTheDay #JollysFinds
• •Welcome to Jolly's Variety Shop! We're a family-owned business with a simple mission: to bring you the products you need and love at prices that don't break the bank. Thank you for choosing to shop small with us – it means the world.