Brand Tone

Authentic, Traditional, Nostalgic, Comforting, Friendly, Approachable, Quality-Conscious, Proud, Enthusiastic, Passionate

Brand Values

• •Authenticity
• •Quality
• •Customer Connection/Nostalgia
• •Heritage
• •Reliability

Best Practices

• •Embrace British Colloquialisms (Sparingly and Appropriately): Use words like "proper," "lovely," "chuffed," "bangers," "fry-up," "butty," or "cuppa" where they feel natural and add to the authentic, friendly voice. Avoid overdoing it to the point of caricature.
• •Focus on Sensory Details and Nostalgia: Describe the taste, smell, and texture in ways that evoke memories and the comfort of home-cooked British meals. Use phrases that tap into the emotional connection customers have with these foods (e.g., "just like Mum used to make," "a Sunday morning ritual").
• •Maintain a Warm, Personal, and slightly "Jolly" Voice: Reflect the founder's passion and the brand's friendly name. Address the audience in a welcoming way. Share stories (like the brand's origin or customer experiences) to build connection.
• •Consistently Highlight Authenticity and Quality: Always weave in mentions of "traditional recipes," "authentic taste," "finest ingredients," "artisan," and "made with care" to reinforce these core brand values.
• •Create a Brand Voice Guide: Develop a simple document outlining key brand vocabulary, "do's and don'ts" for tone (e.g., Do: be warm and enthusiastic. Don't: be overly formal or use American slang that feels out of place), and examples of on-brand copy. This ensures anyone writing for the brand stays consistent.

Social Perception

Highly Regarded for Authenticity, Trusted for Quality, Provider of Comfort and Joy, Reliable Service, A "Treat" or "Splurge"

Copy Examples

• •Facebook/Instagram Post (Image: A sizzling pan of Jolly Posh bangers and back bacon): Missing that proper Sunday morning fry-up? We get it. Our Traditional Bangers and authentic Back Bacon are made just the way you remember, bringing a true taste of home right to your American kitchen. Crafted with the finest ingredients and a passion for proper British flavour. What’s your favourite part of a full English? #JollyPosh #TasteOfHome #BritishFoodInUSA #ProperBacon #Bangers
• •Website Homepage Banner: From Our Kitchen to Yours: A Proper Taste of Britain. Relive those cherished foodie memories with Jolly Posh. Our artisan sausages, back bacon, and black pudding are made with love in Chicago, following time-honoured recipes. Because everyone deserves a bit of home, wherever you are. [Shop Now]
• •Email Newsletter Snippet: Hello Posh Noshers! Feeling a bit peckish for something proper? Whether it's our hearty Cumberland Sausages for your Bonfire Night feast or some lovely Black Pudding to complete your weekend breakfast, we’ve got the authentic British flavours you’re craving. Lovingly made, reliably delivered. [Discover Our Range]
• •Product Description (e.g., for Back Bacon): Remember proper bacon? Not too crispy, wonderfully meaty, and full of flavour? That’s our Jolly Posh Back Bacon. Made from prime pork loin, traditionally cured, and sliced just right. Perfect for a classic bacon butty or alongside our famous bangers. It’s the taste you’ve been longing for. [Add to Cart]
• •Social Media Ad (Short Video: Montage of happy customers/families enjoying Jolly Posh products): That Jolly Posh feeling! 😊 From the sizzle in the pan to the first delicious bite, we’re here to bring back those wonderful foodie moments. Authentic British meats, made with passion, delivered to your door. What will you make first? #JollyGoodFood #BritishClassics #ExpatLife #FoodIsHome