Brand Tone

Enthusiastic, caring, reliable, friendly, and approachable, emphasizing joy, happiness, and fun.

Brand Values

• •Durability and Quality
• •Enrichment and Purposeful Play
• •Animal Welfare and Community
• •Innovation

Best Practices

• •Always Emphasize "Purposeful Play": Frame the product benefits around enrichment and engagement, not just distraction. Explain how the toy helps the dog mentally and physically.
• •Maintain a Joyful and Positive Tone: Use active, upbeat language. Words like "unleash," "discover," "celebrate," and "joy" should be staples in the brand's vocabulary.
• •Incorporate the Community and Welfare Angle: Regularly mention the "Buy One, Give One" program and other charitable initiatives. This reinforces the brand's values and builds an emotional connection with consumers who want to support ethical companies.
• •Speak from a Dog Lover's Perspective: Write as if you are part of the target audience. Share in the love, quirks, and challenges of being a pet parent. Using phrases like "we know," "we get it," and sharing stories about the company's own dogs can build authenticity.
• •Highlight Durability with Confidence: Don't shy away from claims of toughness and longevity. Use customer testimonials and reviews that back up these claims to build trust and justify the product's quality.

Social Perception

Generally positive, recognized as a reputable brand producing tough, long-lasting toys with variety. Charitable activities contribute to a favorable public image, positioning them as genuinely caring about animals, despite minor concerns about return shipping and stock availability.

Copy Examples

• •Built for Bonds that Can't Be Broken. Your dog's chew is mightier than a wrecking ball. We get it. That's why our toys are engineered for the toughest of jaws, turning potential destruction into hours of joyful, purposeful play. For the love of dogs, and your furniture.
• •More Than a Toy. It's a Lifeline. Every time you treat your pup to a new Jolly Pets toy, you're also sending one to a shelter dog in need. Our 'Buy One, Give One' promise means your purchase spreads joy to a dog waiting for their forever home. Play with purpose, give with heart.
• •Is Your Dog Bored? Unleash the Fun! Don't let another day go by with a bored pup. Our interactive toys are designed to challenge their minds and ignite their instincts. From chasing to tugging, discover a new favorite that will keep their tail wagging and their brain buzzing.
• •From Our Pups to Yours. Every toy we create is tested and approved by our own pack of furry employees. We're a team of dog lovers obsessed with quality, durability, and most of all, fun. Trust the toys we trust with our own best friends.
• •The Ultimate Playdate, Delivered. Surprise your furry friend with a curated box of joy! The Jolly Box is packed with our latest and greatest toys, designed to bring endless entertainment right to your doorstep. Because a happy dog means a happy you.