Brand Tone

Personal, friendly, authentic, warm, approachable, trustworthy, and proud. It creates a one-on-one connection, making customers feel like they are buying from a passionate individual.

Brand Values

• •Personalization and Customization
• •Quality Craftsmanship
• •Customer-Centric Service
• •Authenticity and Small Business Charm
• •Celebration of Special Moments

Best Practices

• •Always Write in Jo's Voice: Maintain the first-person, friendly narrative. Use "I" and "my" to describe the business and "you" to address the customer. This reinforces the personal connection that is the brand's greatest strength.
• •Lead with the Emotional Benefit: Instead of just saying "custom embroidery," talk about "creating treasured gifts" or "wearing your memories." Connect the product to the feeling it evokes.
• •Highlight the "Small Business, Big Quality" Angle: Remind customers that they are supporting a small, independent creator while also reassuring them with mentions of professional-grade equipment and high-quality materials.
• •Tell Stories: Use micro-stories in product descriptions and social posts. For example, "Perfect for that friend who just got engaged" or "The baby blanket that will be passed down for years." This helps customers visualize the product in their own lives.
• •Be Transparent and Approachable: Continue the practice of being open about the process, like explaining how to order custom items or why prices differ on Etsy. Always include a clear and friendly call to action encouraging customers to get in touch with questions.

Social Perception

Highly positive. Customers perceive the brand as reliable, high-quality, and personable, especially noted for high-quality products, excellent customer service, and suitability for gifting. Perception is primarily shaped by direct, favorable customer experiences due to limited broader online presence.

Copy Examples

• •Stitch a little love into their favorite things. From cozy dressing gowns to custom baby blankets, create a gift they’ll treasure forever. Hand-embroidered with care in my workshop, just for them.
• •Your memories, made wearable. Our super-soft crewneck sweatshirts are the perfect canvas for your story. Add a meaningful date, an inside joke, or a name you hold dear. Each one is embroidered to order on my industrial machine, ensuring your custom design is as durable as it is beautiful.
• •From my little workshop to your home! ❤️ There's nothing I love more than seeing your ideas come to life. Whether it's a set of robes for your bridal party or a 'just because' tote bag, I put my heart into every single stitch. What would you get embroidered? Let me know below! #JollyJems #CustomEmbroidery #HandmadeWithLove
• •Say 'I Do' to a Personal Touch ✨
• •It all started with a single sewing machine and a love for creating. Today, from my garden workshop, I get to help you celebrate your biggest moments and smallest joys. Thank you for supporting my small business dream.