Brand Tone

Positive & Upbeat, Approachable & Inclusive, Quality-Conscious & Trustworthy, Modern & Lifestyle-Oriented, Flavor-Focused & Enjoyable

Brand Values

• •Quality & Purity
• •Transparency & Trust
• •Customer Experience & Enjoyment
• •Accessibility & Affordability
• •Community & Connection
• •Wellness & Balance

Best Practices

• •Embrace "Jolly": Consistently use upbeat, positive, and cheerful language. Words like "joy," "happy," "delicious," "elevate," "vibrant," and "enjoy" should be staples.
• •Highlight Quality & Trust: Always weave in mentions of premium ingredients, lab testing, COAs, and natural origins to reinforce trustworthiness and commitment to quality.
• •Focus on the Experience: Describe not just the product, but the enjoyable experience and feeling it provides – relaxation, balance, energy, delicious taste.
• •Be Inclusive and Community-Oriented: Where appropriate, especially when referencing the Jolly Athletic Club, use language that fosters a sense of community, shared values (like positivity and energy), and inclusivity.
• •Stay Compliant but Clear: While adhering to all legal requirements for marketing hemp-derived products, ensure the language remains clear, approachable, and focused on the positive benefits and quality aspects rather than overly technical jargon. Ensure product descriptions accurately reflect their cannabinoid profiles and intended effects.

Social Perception

Emerging & Innovative, Quality-Focused, Lifestyle Brand, Trustworthy (for those who see COAs), Positive (among users), Youthful & Energetic

Copy Examples

• •Headline: Find Your Jolly: Premium Hemp, Peak Enjoyment. Body: Life’s better when it’s Jolly. Discover our range of expertly crafted, lab-tested hemp-derived goodies, made with the purest ingredients and a whole lot of joy. Taste the difference quality makes. #BeJolly
• •Headline: Elevate Your Everyday with Jolly Gummies. Body: Why just get through the day when you can *enjoy* it? Our delicious, precisely dosed gummies offer a perfect blend of flavor and feel-good, helping you relax, refresh, and find your happy place. Quality you can taste, effects you can trust.
• •Headline: Join the Club: Good Energy Required. Gummies Optional. Body: The Jolly Athletic Club isn't just about what you consume, it's about how you live. Pushing limits, lifting others, and embracing joy. Connect with a community that’s all about high spirits and positive vibes. #JollyLifestyle
• •Headline: Transparency You Can Trust. Flavors You’ll Love. Body: At Jolly Cannabis, what’s inside matters. That’s why we provide COAs for every batch, ensuring premium quality and purity in every vape, gummy, and soft chew. Experience the confidence that comes with knowing exactly what you’re enjoying.
• •Headline: Your Daily Dose of Deliciously Crafted Wellness. Body: From our balanced 1:1 THC:CBD options to our vibrant, flavorful edibles, Jolly Cannabis is dedicated to your well-being. Experience the art of hemp with products designed for a delightful and effective experience.