Brand Tone

Playful & Whimsical, Cheeky & Witty, Inspirational & Creative, Friendly & Approachable, Modern & Stylish

Brand Values

• •Celebration
• •Creativity & Style
• •Joy & Fun
• •Quality
• •Customer Experience
• •Supporting Small Businesses
• •Making Memories
• •Woman-Owned

Best Practices

• •Embrace 'Jollity': Always infuse a sense of fun, joy, and celebration into the language. Use upbeat and positive wording.
• •Inject Personality (with a hint of cheekiness): Don't be afraid to be witty, clever, or a little sassy where appropriate, especially with products designed for adult celebrations. This aligns with their 'cheeky gifts' identity.
• •Stay Visually Inspired: Let the vibrant and modern aesthetic of the products guide the language. Use descriptive words that evoke color, style, and a touch of whimsy.
• •Focus on the 'Why': Connect with the customer's desire to create special memories and celebrate moments in style. Highlight how Jollity & Co. products facilitate this.
• •Be Authentic and Relatable: Maintain the friendly, approachable voice of a passionate, independent business that genuinely loves helping people celebrate. Share the story and values.

Social Perception

Positive & Fun-Loving, Trendy & Pinterest-Worthy, A Go-To for Special Occasions, Independent & Creative

Copy Examples

• •Product Description (for a vibrant balloon garland): 'Warning: May cause extreme party envy. Our [Product Name] balloon garland isn't just decor, it's a statement. Go on, make your celebration pop (literally and figuratively!).'
• •Instagram Caption (for a new collection): 'Stop scrolling, start celebrating! ✨ Our NEW [Collection Name] just dropped, and it’s packed with enough sass and style to make your next get-together legendary. Who’s ready to party?'
• •Email Subject Line (for a holiday promotion): 'Your [Holiday Name] Just Got a Whole Lot Cuter (and a Little Bit Cheeky!).'
• •Website Banner (general): 'Life’s too short for boring parties. Jollity & Co: For celebrations that are as unique and fabulous as you are. Basic parties averted!'
• •Facebook Ad Copy (targeting DIY party planners): 'Dreaming of a Pinterest-perfect party without the stress? We’ve got the goods! From whimsical tableware to cheeky gifts, Jollity & Co. helps you create unforgettable moments. Let's make some magic!'