Brand Tone

Empowering, Confident, Approachable, Friendly, Informative, Helpful, Trendy, Modern, and Quality-Conscious

Brand Values

• •Self-Confidence & Empowerment
• •Quality & Craftsmanship
• •Authenticity & Natural Look
• •Accessibility & Affordability (relative to luxury)
• •Individuality & Self-Expression
• •Customer Focus & Support

Best Practices

• •Always Lead with Empowerment: Frame product benefits around how they will make the customer feel more confident, beautiful, and true to themselves. Use uplifting and encouraging language.
• •Maintain an Approachable, Friendly Voice: Address the customer directly (using "you," "your"). Share stories, be open about the brand's journey, and invite interaction. Avoid overly technical or jargon-filled language unless explaining a specific product benefit clearly.
• •Highlight Quality and Craftsmanship Authentically: Be specific about what makes the products high-quality (e.g., "100% natural Asian human hair," "hand-finished," "ready to wear," "HD lace"). This builds trust and justifies the price point.
• •Be Informative and Solution-Oriented: Anticipate customer questions and provide clear, helpful answers in product descriptions, FAQs, and social media content. Offer solutions, like beginner-friendly options or tutorials.
• •Embrace Individuality and Inclusivity: Use language that celebrates diversity ("Different Babes - Different Shades - Different Grades") and helps customers see themselves reflected in the brand. Showcase a variety of styles and how they can be personalized.

Social Perception

Positive & Engaged Community, Seen as a Go-To for Quality Wigs, Influencer-Driven & Trendy, Supportive & Confidence-Boosting

Copy Examples

• •Headline: Unleash Your Inner Confidence. Discover Jolishes. Body: Tired of compromising on quality or style? At Jolishes, we believe everyone deserves to feel amazing. Our 100% human hair wigs are handcrafted to perfection, ready for you to wear and conquer your day. Find your unique look and step into your most confident self. #JolishesBabe #RealHairRealConfidence
• •Social Media Post (with a tutorial video): Text: New to wigs? No worries, gorgeous! ✨ Our co-founder Nenette shows you just how easy it is to get that flawless, glueless install with our beginner-friendly collection. [Link to video] We’re here to make you feel fabulous, effortlessly! Got questions? Drop them below! 👇 #Jolishes #WigTutorial #BeginnerFriendlyWigs #SelfLoveJourney
• •Product Description Snippet (for a specific wig): Text: Meet 'Aurelia' – where luxury meets everyday wear. Crafted from the finest 100% Asian human hair and featuring our nearly invisible HD lace, Aurelia offers a stunningly natural look and feel. Pre-styled and ready to wear, she’s your secret to instant glamour and unshakable confidence. Because you deserve hair that’s as fabulous as you are.
• •Email Subject Line: Your Dream Hair is Here (and it's 100% Real!) Body Snippet: Remember when finding that perfect, high-quality wig felt impossible? We do too. That’s why Jolishes was born – to bring you luxurious, natural-looking human hair wigs without the unattainable price tag. Invest in yourself, you’re worth it. Explore our latest arrivals...
• •About Us Snippet (for social media bio): Text: Jolishes: Premium 100% Human Hair Wigs. 🇩🇪 Born from a passion for quality & self-confidence. We believe in empowering you to be your most authentic self. Different Babes, Different Shades, Different Grades. ✨ Shop now & join the #JolishesBabe family!