Brand Tone

Friendly and Approachable, Empowering and Positive, Community-Oriented, Trendy and Current, Enthusiastic and Passionate

Brand Values

• •Customer Satisfaction
• •Confidence and Empowerment
• •Family and Community
• •Quality and Affordability
• •Faith
• •Personal Connection

Best Practices

• •Embrace Friendliness: Always use warm, inviting, and approachable language. Address customers with a friendly tone, like talking to a friend.
• •Focus on Empowerment: Craft messages that aim to uplift and instill confidence in customers. Highlight how the clothing can make them feel good about themselves.
• •Share the Story: Subtly weave in the family-owned aspect and the passion behind the brand. This builds connection and trust. Phrases like 'from our family to yours' or 'as a small business, we appreciate you' can be effective.
• •Be Genuinely Enthusiastic: Let the passion for fashion and for helping customers shine through. Use exclamation points appropriately and positive adjectives.
• •Maintain Visual Consistency: Ensure that the visuals (photos, videos, graphics) on all platforms align with the trendy, positive, and welcoming vibe conveyed in the text. The aesthetic should feel cohesive and reflect the brand's personality.

Social Perception

Positive and Welcoming, Good Value, Inclusive, Supportive of Local Business

Copy Examples

• •✨ Hello gorgeous! ✨ Step into your confident new look with our latest [Item Name]! Perfect for [Occasion/Styling Tip]. We believe every woman deserves to shine! Come find your sparkle at Joli’s. #JolisBoutiqueKY #NewCollection #FeelBeautiful #ShopLocalKY
• •💖 Treat Yourself at Joli’s! 💖 Our [Sale Name] event is ON! Snag those pieces you’ve been dreaming of at prices you’ll love. Because feeling fabulous shouldn’t break the bank! 😉 Visit us in Versailles or shop online! [Link] #JolisSale #AffordableFashion #KentuckyBoutique #FamilyOwned
• •Joli’s Boutique: Where Style Meets Confidence. Discover unique, affordable fashion that makes you feel amazing. Your perfect outfit awaits! #JolisBoutique #KentuckyFashion #EmpoweringWomen
• •OOTD vibes from Joli’s! 💁‍♀️ Rocking this [Describe Outfit] combo today and feeling unstoppable! What look makes YOU feel confident? Let us know! 👇 #JolisOOTD #BoutiqueStyle #KentuckyProud #FashionFun #ConfidentYou
• •More Than Just Clothes: Find Your Confidence at Joli’s Boutique ❤️ (Body Excerpt): Hi [Customer Name], At Joli's, we're more than just a boutique – we're a family passionate about helping you discover styles that make you feel incredible. From our family to yours, thank you for being part of our community! Check out what’s new this week to inspire your best self. [Link to New Arrivals]